Head of Marketing - Western Africa

Department: Marketing & Creative

Employment Type: Permanent - Full Time

Location: Nigeria

Description

What you will be expected to do

•  Partner with the VP of Marketing to design and execute the global marketing strategy across Western Africa (Nigeria, Togo, Cameroon, Benin). 
• Align marketing object with commercial sales leadership ensuring measurable contribution to business performance. 
• Demonstration of customer segmentation and targeted appropriate marketing strategies to deliver the right quality of customer. 
• Champion customer and market insights to shape campaigns, product design, inform pricing initiatives and communication strategies. 

• Strengthen the company’s position as a trusted, premium provider of clean energy and solar technology. 
• Working closely with the global communication & content team, design integrated brand campaigns that communicate both functional product 1 value (affordability, durability, innovation) and emotional value (powering access to lives, empowerment, sustainability, opportunity). 
• Incorporate storytelling to create an emotional brand sentiment. 
• Be a brand champion and execute a standard brand visual identity across al channels — retail, digital and community-level activation. 

• Develop GTM strategies for new product launches and market entries. 
• Collaborate with sales to build strong agent and customer marketing programs. 
• Support last-mile sales enablement with localized materials, brand visibility and consumer education initiatives. 

• Lead digital transformation of the marketing function, building strong performance marketing, CRM, and data analytics capabilities. 
• Work with the digital content team to drive direct-to-customer engagement through digital channels where applicable. 
• Use analytics to measure customer engagement, lead generation, and conversion effectiveness. 

• A proven track record of leading high performance teams to deliver marketing campaigns. 
• Lead, mentor, and develop regional and functional marketing teams & empower them to aspire to be leaders of the future.  Foster a high-performance, purpose-driven culture rooted in collaboration and innovation. 
• Manage agency partnerships, ensuring excellence in creative output and campaign efficiency. 

You might be a strong candidate if you have:

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. 
• 10+ years of progressive marketing experience, with 5+ in a leadership capacity. Proven experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is a bonus. 
• Good understanding of emerging-market consumer behavior and last-mile distribution dynamics. 
• Experience building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based). 
• Working experience across different countries will be a bonus. 
• Solid analytical and financial acumen — comfortable managing budgets and interpreting performance data. Demonstrated ability to lead multicultural teams and agencies across multiple countries. 

What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.