Marketing Manager

Our client is a boutique hospitality group located in Bingin, Uluwatu, Bali, operating an exclusive clifftop villa and dining concept overlooking the ocean. They are seeking a Marketing Manager to strengthen the brand's market positioning, increase brand awareness, attract new customers, and drive restaurant revenue.

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies while overseeing brand management, digital marketing, promotional campaigns, and strategic partnerships.

The role leads the marketing team, coordinates closely with Operations, Food & Beverage, Culinary, and Finance, and ensures all marketing initiatives support the company's business objectives and maintain consistent brand communication across all channels.

Requirements

• Experience: minimum of 7 years of marketing experience, preferably within the luxury hospitality or lifestyle brand with a track record of successful brand awareness campaigns.
• Marketing Strategy & Campaign Development: Proven experience in developing and implementing marketing strategies, planning promotional campaigns, managing marketing budgets, and evaluating campaign performance against business objectives.
• Brand Management & Creative Direction: Strong understanding of brand positioning, brand identity, and consistent brand communication, with the ability to develop creative concepts and marketing materials that reflect the company's values and target audience.
• Digital Marketing & Social Media: Good knowledge of digital marketing, social media management, online advertising, and content development across platforms such as Instagram, TikTok, Facebook, and other relevant channels.
• Partnerships & Public Relations: Excellent communication, negotiation, and interpersonal skills, with the ability to establish and maintain relationships with hotels, villas, travel agents, tourism partners, influencers, media, and other relevant businesses.
• Leadership & Cross-Departmental Coordination: Strong leadership, organizational, and project management abilities, with the ability to supervise marketing teams and coordinate with Operations, Food & Beverage, Culinary, Finance, and other departments.
• Analytical & Communication Skills: Creative thinking, strong analytical and problem-solving abilities, proficiency in marketing analytics and relevant digital marketing tools, and good command of written and spoken English.

Key Responsibilities

• Marketing Strategy & Planning: Develop and implement annual, quarterly, and monthly marketing strategies aligned with the company's business objectives. Establish marketing plans to increase brand awareness, customer engagement, and restaurant revenue. Identify market trends, customer preferences, and competitors to develop effective marketing initiatives. Prepare marketing budgets, allocate resources efficiently, and monitor campaign performance to identify areas for improvement.
• Brand Management & Positioning: Maintain and strengthen the company's brand identity, image, and market positioning. Ensure consistency in brand messaging, visual identity, and communication across all marketing platforms. Develop creative concepts and promotional activities that reflect the brand's values and target market. Oversee the development of marketing materials, including menus, promotional content, advertisements, and other brand collateral.
• Digital Marketing & Social Media: Develop and oversee digital marketing strategies across social media platforms, including Instagram, TikTok, Facebook, and other relevant channels. Supervise the creation of engaging content, including photography, videography, reels, promotional campaigns, and digital advertisements. Monitor social media performance, audience engagement, and online brand reputation. Manage digital advertising campaigns and coordinate with content creators, photographers, videographers, influencers, and external agencies.
• Promotional Activities & Campaign Management: Plan, coordinate, and execute marketing campaigns, seasonal promotions, special events, and restaurant activations. Develop promotional initiatives to increase restaurant traffic, customer retention, and sales performance. Coordinate marketing activities for special occasions, holidays, entertainment events, and restaurant collaborations. Evaluate campaign effectiveness based on customer response, engagement, and revenue contribution.
• Partnerships & Public Relations: Establish and maintain relationships with hotels, villas, travel agents, tourism partners, influencers, media representatives, and other relevant businesses. Identify opportunities for strategic collaborations and cross-promotional activities. Represent the company in relevant marketing events, networking activities, and partnership meetings. Maintain positive relationships with media representatives and key business partners.
• Market Research & Business Development: Conduct regular competitor analysis and market research to identify business opportunities. Analyse customer demographics, market trends, and consumer behaviour. Identify new customer segments and opportunities to expand the restaurant's market reach. Provide recommendations to management regarding marketing improvements and business development initiatives.
• Team Leadership & Coordination: Lead, supervise, and develop the marketing team to ensure effective performance and productivity. Establish clear objectives, responsibilities, and performance expectations for team members. Coordinate with Operations, Food & Beverage, Culinary, Finance, and other departments to ensure marketing activities align with operational capabilities. Conduct regular team meetings, performance reviews, and provide coaching when necessary.
• Reporting & Administration: Prepare and submit monthly marketing activity reports to management. Monitor marketing expenditure and ensure activities remain within the approved budget. Track marketing performance indicators, campaign results, and return on marketing investment. Maintain proper documentation of marketing plans, partnerships, contracts, and promotional activities.