Marketing Manager

Location: Woodstock, Cape Town

THE ROLE

An exciting opportunity exists for an experienced, commercially minded Marketing Manager to build and establish the marketing function of a growing, multi-brand business from the ground up.

The business currently has an established e-commerce team and a junior graphic designer, but no dedicated internal marketing department. Historically, marketing activities have largely been outsourced to an external marketing agency. The business is now looking to bring its marketing expertise in-house, creating an opportunity for someone to take ownership, establish the function and shape the Group's overall marketing direction.

The successful candidate will be responsible for developing and implementing the Group's marketing strategy across multiple consumer brands and product categories, with a strong focus on brand development, digital marketing and e-commerce growth.

This is very much a hands-on role. The ideal candidate will be equally comfortable with strategic planning and execution – someone who can develop the bigger picture but is equally willing to roll up their sleeves, get involved in campaigns, drive projects forward and make things happen.

Working closely with the existing Sales and E-commerce teams, the Graphic Designer and external service providers where required, responsibilities will include:

• Building and establishing an internal marketing department, including developing the appropriate structures, processes and capabilities.

• Taking ownership of the Group's overall marketing and brand strategy across multiple brands and product categories.

• Developing and implementing practical, results-driven marketing plans aligned with commercial objectives.

• Driving digital marketing initiatives, paid advertising and e-commerce growth.

• Working closely with the existing e-commerce team to maximise online visibility, traffic, conversion and sales.

• Leading brand development, product launches, advertising campaigns and retail marketing initiatives.

• Providing direction to the graphic design function and ensuring consistent brand identity and messaging.

• Managing external marketing agencies and service providers where specialist expertise is required, ensuring accountability and measurable results.

• Developing and managing marketing budgets, monitoring campaign performance and measuring return on investment.

• Identifying market trends, consumer insights and opportunities to grow brand awareness and market share.

• Establishing marketing reporting, performance measures and processes to ensure the function delivers tangible commercial value.

WHAT THEY'RE LOOKING FOR

• A relevant qualification in Marketing, Business or a related field.

• At least 7 years' marketing experience, including a minimum of 3 years in a management or leadership role.

• Proven experience in building, developing or significantly growing a marketing function, ideally within a business where marketing was previously outsourced or underdeveloped.

• A strong combination of strategic marketing capability and hands-on execution.

• Demonstrable experience growing consumer brands and delivering measurable commercial results.

• Strong knowledge of digital marketing, paid advertising, e-commerce and online marketplaces.

• Experience managing marketing agencies, campaigns and budgets.

• A sound understanding of retail environments and consumer buying behaviour.

• Strong commercial acumen, analytical skills and the ability to translate strategy into action.

• The confidence and leadership ability to take ownership, establish processes and build internal marketing capabilities.

Experience in FMCG, consumer goods, retail, homeware, appliances or other consumer-facing industries will be advantageous.

THE OPPORTUNITY

This is not a traditional Marketing Manager position where an established department, team and processes are already in place.

The successful candidate will join a growing, multi-brand business at an exciting stage of its development, with the opportunity to build its marketing function from the ground up.

The e-commerce team and graphic design capability are already in place. The role will be to bring these capabilities together under a cohesive marketing strategy, establish the necessary marketing structures and take the business to the next level.

The business is looking for someone who is entrepreneurial in their thinking, commercially driven and comfortable working in an environment where they will need to create solutions rather than simply follow existing processes.

This opportunity will suit someone who enjoys building, creating, taking ownership and seeing the tangible commercial results of their work.