Sales Enablement Manager

Essential Duties & Responsibilities 

Training & Enablement Content 

• Develop retail- and wholesale-focused content: Create engaging training materials — product knowledge guides, sales technique modules, interactive eLearning, videos, quick-reference tools, and customer interaction scenarios — tailored for both retail mattress sales associates and internal wholesale teams. 

• Simplify the complex: Translate technical product features (materials, sleep technologies, warranty terms) into compelling, easy-to-understand content that resonates with frontline associates and customers. 

• Own the content ecosystem: Develop, maintain, and govern training content across Bridge, PurplePedia, LMS, and the Grid Institute training library — including product knowledge, sales skills, and process training, plus new-hire onboarding materials that stay current with launches and strategy changes. 

• Use instructional design best practices: Apply adult learning principles and instructional design methodologies to produce training that sticks in fast-paced retail and wholesale settings; partner with the Visual Brand Manager on polished, on-brand assets. 

• Support development: Work with the HRBP to develop and refresh competency-building content, translating goal-setting frameworks and leadership development priorities into field-ready training. 

• Deliver across channels and improve: Design content that is accessible across platforms including LMS, mobile devices, and in-store training kiosks; incorporate feedback from associates, store managers, and retail partners to continuously refine effectiveness. 

Launch Enablement & Field Tools 

• Lead launch readiness: Lead enablement execution for product launches, trade shows, and major account initiatives — ensuring the field has training kits, sell sheets, launch guides, and enablement assets on time and on brand. 

• Build the toolkit: Develop and maintain a library of field enablement tools: sell sheets, objection-handling guides, FAQs, competitive tools, and quick-reference materials. 

• Align to selling moments: Partner with Product, Marketing, Visual Merchandising, and Account teams to translate launch priorities and selling strategies into clear, field-ready content; support seasonal promotions with targeted content aligned to commercial goals. 

Wholesale Communications 

• Run field comms: Execute the wholesale communications calendar — drafting, scheduling, and distributing field communications across sales leadership, account teams, and cross-functional partners. 

• Message strategy to the field: Own content development for leadership forums, regional cascades, and the National Sales Meeting — translating strategic direction into clear, engaging messaging that drives consistent field execution; partner with RevOps on logistics, timing, and distribution. 

• Set the standard: Maintain communication standards for the field: consistent voice, timely delivery, and clear calls to action. 

Culture & Recognition 

• Drive engagement: Coordinate and execute wholesale culture and recognition programs including Club Purple, contests, Prime Praise, and other engagement initiatives. 

• Celebrate the wins: Develop compelling content and communications that celebrate team wins, highlight top performers, and reinforce team identity; support engagement programming at NSM and key field events. 

• Measure and evolve: Track program participation and field sentiment; share insights to help leadership evolve culture initiatives over time. 

Cross-Functional Collaboration 

• Partner broadly: Build strong working relationships across Sales, Marketing, Product, Finance, and Operations to stay ahead of key initiatives and ensure enablement content is always launch-ready. 

• Advocate for the field: Represent the wholesale enablement function in cross-functional planning discussions; proactively surface field needs and gaps. 

• Own the ambiguous: Manage a variety of special projects with a high degree of autonomy as priorities evolve. 

Required Skills, Education & Experience 

• Bachelor's degree in Instructional Design, Communications, Marketing, English, Education, or equivalent experience. 

• 3–5 years of experience in sales enablement, instructional design, training content development, or field communications — preferably in a B2B, wholesale, or product-driven retail environment (mattress, furniture, home goods, etc.). 

• Strong writing and content creation skills — able to independently produce polished field communications, training materials, program launches, and event content — with strong attention to detail. 

• Proven ability to translate complex product information into engaging, accessible training content, and a solid understanding of the retail sales cycle, especially high-consideration items like mattresses or furniture. 

• Familiarity with instructional design principles and experience with tools like Articulate 360, Vyond, Camtasia, or Adobe Creative Suite. 

• Experience managing LMS platforms and/or sales enablement tools (Bridge, Salesforce, Highspot, or similar); comfortable with platform governance and content hygiene. 

• Demonstrated ability to manage multiple concurrent programs and deadlines in a fast-paced environment; a self-starter who operates with minimal direction and shifts priorities quickly. 

• High proficiency in office software, including MS Office, G-Suite, and project management tools. 

Preferred Qualifications 

• Experience in the sleep, home goods, furniture, or consumer products industry, including familiarity with sleep science, mattress construction, or related terminology. 

• Familiarity with wholesale/retail channel dynamics and multi-account environments. 

• Experience designing mobile-first or microlearning content. 

• Experience with NetSuite, Salesforce, or CRM/reporting tools. 

• Background in culture-building, recognition programs, or internal brand communications. 

Help us equip every retail associate and wholesale partner with the tools, training, and confidence to succeed — and give every customer a better night's sleep. 

Physical Requirements 

Physical activities may occasionally include: remaining in a stationary position, often standing or sitting for prolonged periods; and adjusting or moving objects up to 15 pounds in all directions. 

Physical activities may constantly include: communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. 

Environmental conditions may occasionally include: noisy environments; frequent interruptions; and some travel by air as needed for quarterly meetings, trade shows, and customer visits (about 25%).