Marketing Coordinator

Description

The Marketing Coordinator serves as the organization's lead content marketing professional, coordinating the planning, development, production, and execution of creative communications across owned marketing channels.

Reporting to the Director of Marketing & Communications, this position plays a central role in bringing the agency's marketing and communications strategies to life through compelling storytelling, creative content, digital communications, and community engagement.

The Coordinator collaborates closely with the Director and the Manager to translate organizational priorities into engaging campaigns, content plans, and marketing assets that support volunteer recruitment, donor engagement, community awareness, and other agency initiatives.

As the department's primary content expert, this role contributes creative recommendations, identifies storytelling opportunities, helps shape editorial direction, and continuously looks for ways to strengthen audience engagement while ensuring content aligns with the organization's brand, voice, and strategic priorities.

Job Details

Location: Hybrid (In office requirement on Tuesdays and Thursdays)

Hourly Hiring Range: $23.08 - $25.96/hour Starting salary will depend on your skills and demonstrated readiness for the role. 

Hours/Day: Monday-Friday, 40 hours a week – including evenings and weekends once or twice a month. 

Job Type: Full Time, Non-exempt

Supervisor: Director of Marketing & Communications

Essential Job Functions

Content Leadership & Storytelling

• Lead the planning, creation, coordination, and execution of content across social media, blogs, email communications, website content, presentations, videos, photography, and other marketing channels.
• Serve as the department's primary storyteller by identifying meaningful stories that elevate the voices of youth, mentors, families, donors, volunteers, corporate partners, and community members.
• Recommend creative approaches that strengthen engagement, increase visibility, and enhance the organization's brand.
• Maintain the department's creative asset library and content archives.

Editorial & Social Media Leadership

• Lead the development and maintenance of the organization's editorial and social media content calendar in alignment with priorities established by the Director.
• Coordinate day-to-day content planning across Programs, Development, Community Engagement & Recruitment, and organizational initiatives.
• Identify emerging content opportunities, seasonal trends, and timely storytelling moments.
• Create, publish, monitor, and optimize content across the organization's social media platforms.
• Monitor audience engagement and platform insights and recommend opportunities to improve content performance.

Campaign Planning & Creative Collaboration

• Collaborate with the Director and Audience Engagement & Digital Marketing Manager during campaign planning by contributing creative ideas, audience observations, storytelling opportunities, and content recommendations.
• Help translate approved marketing strategies into coordinated content plans and campaign deliverables.
• Coordinate creative production timelines and ensure projects remain on schedule.
• Support campaign execution across multiple communication channels.

Email Communications

• Lead the production and coordination of newsletters and email communications.
• Coordinate content gathering, editing, formatting, quality assurance, scheduling, and distribution.
• Collaborate with the Audience Engagement & Digital Marketing Manager to implement audience segmentation, automation, and email optimization strategies.
• Recommend opportunities to improve email content, storytelling, readability, and audience engagement.

Website Content Management

• Serve as the department's primary content manager for the website.
• Publish and maintain website content in partnership with the Audience Engagement & Digital Marketing Manager.
• Ensure website content remains current, engaging, accessible, and aligned with organizational messaging.
• Coordinate content updates supporting campaigns, events, recruitment, and agency priorities.

Event Content & Multimedia Production

• Lead content coverage for organizational events by capturing photography, video, interviews, and other creative assets.
• Produce multimedia content that extends the impact of events across digital channels.
• Coordinate post-event storytelling and maintain organized photo and video libraries.

Marketing Operations

• Coordinate marketing requests through the department's project management system.
• Manage content production schedules and editorial workflows.
• Coordinate assigned creative vendors, print production, promotional items, and marketing materials.
• Track assigned projects and communicate progress, risks, and resource needs to the Director.
• Monitor content performance and audience engagement trends.
• Recommend improvements that strengthen storytelling, creative quality, accessibility, and audience engagement.
• Stay informed about emerging content trends, digital communication best practices, and creative technologies.
• Support continuous improvement of marketing processes and workflows.

Mission Alignment

• Maintain knowledge of community needs, resources, and networks.
• Communicate professionally with internal and external constituents.
• Work collaboratively to achieve results as specified in the strategic plan.
• Promote teamwork by overseeing and participating in various teams, including work groups and interdepartmental meetings.
• Positively represent BBBS in the larger community.
• Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach.
• Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.
• Contribute to the overall success of the agency in order to achieve the BBBS mission.
• Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance. 

Requirements

While we have identified specific requirements for this role, we acknowledge that not all candidates may possess every requirement listed. We encourage all applicants who believe they possess the necessary skills and experience to apply, regardless of whether they meet each requirement to the fullest extent.

Education and Experience

• 1-3 years of experience in marketing, communications, nonprofit, community organization or a related field is preferred; Bachelor’s degree, certifications are valued.
• 1-3 years of experience in website, email, and social media marketing, with demonstrated success in creating and implementing integrated marketing and communications campaigns and projects is highly preferred.
• 1-3 years of experience utilizing skills such as storytelling, graphic designing, copywriting, event marketing, photography, videography.
• Proficiency in Spanish is valued.

Knowledge, Skills and Abilities

• Demonstrated ability to independently coordinate multiple content initiatives simultaneously.
• Strong editorial judgment and storytelling abilities.
• Ability to contribute creative recommendations that strengthen marketing campaigns.
• Ability to translate strategic priorities into engaging content.
• Strong understanding of social media trends and audience engagement.
• Excellent organizational and project coordination skills.
• Ability to collaborate effectively across departments.
• Commitment to continuous learning and professional development.
• Have a valid driver’s license or a reliable means of transportation for the performance of work responsibilities; local travel is required.
• Ability to work a flexible schedule as needed (especially around events).

Physical Requirements

This position operates in a hybrid environment that includes office work and frequent presence in community and event settings. The role requires the ability to set up and break down outreach and tabling materials, including lifting, carrying, and transporting items up to approximately 40–50 pounds, with or without reasonable accommodation.

The position also requires extended periods of standing, walking, and engaging with the public at community events, as well as regular use of standard office equipment and technology such as computers, mobile devices, and phones. Reliable transportation is required to travel to community locations throughout the Twin Cities.

About BBBSTC

Every young person deserves relationships, support, and opportunities that help them navigate their future with confidence and connection.

Big Brothers Big Sisters Twin Cities partners with youth, families, volunteers, schools, and communities to build mentoring relationships that help young people feel connected to themselves, their communities, and their futures. Through high-quality mentoring experiences, we support young people in exploring their identity, strengthening their support systems, and expanding what feels possible for their lives.

As one of the largest and longest-serving mentoring organizations in the region, BBBSTC serves thousands of youth and families each year across the Twin Cities metro. Our work is rooted in the belief that relationships matter—and that meaningful, consistent connection can have a lasting impact on a young person’s sense of belonging, well-being, and future trajectory.

We are committed to continuously evolving our programs, systems, and leadership to better serve our community and deliver measurable impact for youth and families.

• Mission: Create and support mentoring relationships that ignite the power and promise of youth.
• Values: Relationships • Belonging • Youth-Centered • Continuous Learning & Improvement.

Benefits

We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes medical, dental, vision and pet insurance, employer-paid long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.

We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency. 

Workplace Culture

BBBSTC is an mission-centered, inclusive workplace that strives to create a space where our 60+ employee's unique talents, learning styles and lived experiences are valued. We pride ourselves on our flexible scheduling and hybrid workspace. Creating an engaging work environment is an essential part of our culture. We uphold this commitment through staff surveys, stay interviews, professional development, and trainings. In addition, we hold monthly all staff meetings and gatherings, and provide the opportunity to join affinity groups (BIPOC, LGBTQIA+ and White Bodied Accountability), and agency committees (Values in Action, Engagement & Connection, and Building & Safety).

Our Hiring Process

Our People & Culture team is committed to a person-first centered approach to our hiring process. We believe in a respectful experience for all parties involved. Candidates can apply online at bigstwincities.org/careers. Include a cover letter and resume. For all positions, our hiring process includes a Zoom screen and in-person panel interviews, reference and background checks for final candidates. All staff are required to be fingerprinted through the Bureau of Criminal Apprehension (BCA) within the first week of employment. 

Persons of color, women, members of the LGBTQ community, veterans, and individuals with disabilities are strongly encouraged to apply. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources team at [email protected]. At this time, we are unable to provide company sponsored visas and are only considering candidates who are eligible to work in the United States. 

The above statements are not intended to encompass all functions and qualifications of the position. Rather, they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description.

P.S. Please take the necessary steps to allow the BBBSTC (@bigstwincities.org) and Paylocity (@paylocity.com) domains so that you receive all emails related to your application process. Also, please make sure to check your spam folder as emails from BBBSTC and/or Paylocity can be marked as spam.