Admission Counselor

Admission Counselor Job Description

Position Purpose: While demonstrating understanding and sensitivity to the needs of all students, is responsible to aggressively identify, recruit, admit and enroll academically qualified students in accordance with the philosophy of the university. Frequent contact with students, parents and other constituents is critical to the success of this position.

Essential Job Functions:

Territory Management

• Responsible to maintain systematic and consistent communication with inquiries, applicants and influencers from an assigned recruitment territory/group regarding admission standards, financial aid, university programs and various enrollment processes.
• Phone contact is the primary source of communication and evening call nights are expected; letters, email, text messaging, public presentations and one-on-one interactions are also utilized on a frequent basis.
• Monitor student applications from application to enrollment. Process, read, interpret and evaluate students' academic credentials while using established university admission standards to make admission decisions.
• Develop relationships with guidance counselors, youth pastors and other constituents for the purpose of promoting the university and enrolling students.
• Input and retrieve applicant data on the Slate administrative database.

Recruitment and Travel

• Coordinate and implement local and extended recruiting visits to schools, churches, businesses, junior colleges, and other educational institutions within a territory for the purpose of meeting with prospective students, parents, guidance counselors, pastors and other constituents.
• Represent Bethel at college and career fairs, youth groups, receptions, camps, etc.
• Make presentations concerning Bethel, financial aid, etc.
• Generate and utilize reports from the Slate database and other available sources to inform decisions regarding recruitment activities.

Campus Visits

• Conduct on-campus presentations, appointments and tours for a variety of campus visitors.
• Participate in the planning and implementation of the following admission events: preview days, campus tours, new student registrations, move-in day, orientation or other events as needed.

Other Duties

• Will encourage the spiritual growth, development and care for colleagues.
• Participate as an active member of the enrollment team by assisting with special programs and projects as assigned. May include, but not limited to, liaison to another campus department or constituency group, new employee training, student caller supervision, student surveys, research projects, etc.
• Perform other related duties incidental to the work described herein.

Expectations:

• Model a committed Christian lifestyle per the University Lifestyle Covenant
• Have a positive attitude, fostering open communication and encouraging work associations
• Balancing multiple obligations and use available time/resources effectively to fulfill commitments
• Contribute quality and dependable work performance with thoroughness and accuracy
• Be a self-starter and have the ability to handle multiple tasks without supervision
• Productively adapt to change, as well as unexpected situations, and handle other tasks as assigned
• Maintain a high level of confidentiality in accordance with FERPA regulations
• Serve as an active member of the campus community by attending campus events, serving on committees, and making professional connections
• Display a commitment to promote diversity
• Follow all personnel and departmental policies and procedures
• Fully participate in and contribute to the accomplishments of office missions and goals
• Function with honesty and integrity regarding tasks and interpersonal relations based upon professional standards established by NACCAP and NACAC
• Have a professional appearance and demeanor

Job Knowledge, Skills and Abilities Required:

• Evening and weekend work, as well as necessary overnight and same-day business travel, often requires hours beyond the typical 40-hour work week
• Possess outstanding detail and organizational skills
• Clearly and accurately communicate information in large and small group settings
• Independently solve problems and initiate and implement projects
• Understand marketing concepts
• Analyze current enrollment data related to student recruiting by reviewing current and historical enrollment and geographic data to identify and develop sources and contacts for reaching potential students
• Commit to learning the distinctiveness of Bethel and the features/benefits of the various programs in order to appropriately represent the university
• Experience with computer systems, programs and MS applications including Word and Excel preferable
• Work well with others and provide helpful and friendly customer service/hospitality to all constituents
• Spanish Speaking is Preferred

Minimum Qualifications: A bachelor degree from a four-year accredited college or university is required. Spanish speaking ability is preferred but not required. A valid driver's license and good driving record are required.

Success Factors: Candidates for this position should be highly organized, self-motivated, detail oriented, adaptable to change and possess strong interpersonal and communication skills.

Important Events and Commitments: Events often require evening and weekend work.

• Campus Tours As needed throughout the year
• Move-In Day Opening weekend of the fall semester
• New Student Registrations Some evening and weekend work
• Pilot Preview Days Requires evening work several times a semester and some weekends
• Professional Conferences Sometimes a four to five-day event in June
• Recruiting Preparation Heaviest preparation in August/September, but will take place year-round
• Recruiting Travel Heaviest travel in September/October/November, but will take place year-round
• Additional Events Events added as needed in order to achieve enrollment goals