Digital Marketing Specialist (In Office)

Description

About CNS Companies 

Join our team at CNS, where we help companies across a wide range of industries—transportation, healthcare, education, manufacturing, and more—stay safe, compliant, and profitable. CNS is a leader in our field, offering a comprehensive range of services to clients while providing an environment where our team members are excited to work, learn, and grow in their careers. We play a crucial role in helping businesses navigate the complexities of compliance and safety regulations, keeping them on the path to success. Together, we do this by living our values: lasting relationships, professionalism, integrity, client-focused decisions, and servant leadership. 

Our team works diligently to understand each client’s unique needs, offering tailored, proactive solutions. Whether we’re supporting fleet companies or individual owner/operators, we’re committed to ensuring compliance and providing a best-in-class experience that meets both current and future needs. CNS is known for its personal touch and a culture of care that delivers real results. 

Position Summary 

We’re looking for a Digital Marketing Specialist to own our web presence and drive traffic through both paid and organic search strategies. This role blends hands-on website design/maintenance with performance marketing — you’ll shape how we look online and make sure the right people find us. You’ll work in close collaboration with our graphic design and media team, and report directly to the Executive Team overseeing our five subsidiaries — so visibility into the business is high and the work moves fast. This is an in-office role — we’ve found that the close, day-to-day collaboration with design, media, and leadership happens best in person. 

Key Responsibilities 

Web Design & Maintenance 

• Design, update, and maintain company website pages and landing pages 
• Ensure site design supports conversion goals and user experience best practices 
• Collaborate with developers or use CMS platforms (e.g., WordPress, Webflow, HubSpot) to implement changes 
• Monitor site performance, page speed, and mobile responsiveness 

Search Engine Optimization (Organic) 

• Conduct keyword research and on-page SEO optimization 
• Manage content strategy to improve organic search rankings 
• Monitor site health, technical SEO issues, and backlink profile 
• Track rankings, organic traffic, and conversion metrics 

Paid Search & Advertising 

• Plan, launch, and manage paid search campaigns (Google Ads, Bing Ads) 
• Manage budgets, bidding strategies, and audience targeting
• A/B test ad copy, landing pages, and creative assets 
• Report on ROAS, CPC, CTR, and other key paid media metrics 

Analytics & Reporting 

• Track performance across web, SEO, and paid channels using tools like Google Analytics, Search Console, and Google Ads 
• Provide regular reports and actionable insights to the Executive Team 
• Recommend budget allocation based on channel performance 

Cross-Team Collaboration 

• Partner closely with the graphic design and media team on visual assets, campaigns, and brand consistency 
• Coordinate across CNS Companies’ five subsidiaries to align digital strategy with each business’s goals 
• Work directly with the Executive Team to translate business priorities into digital initiatives 

Requirements

Required: 

• Strong critical thinking skills and a fast learning curve — you pick up new tools and channels quickly 
• Comfort with CMS platforms (WordPress, Webflow, Squarespace, HubSpot, etc.), or the ability to get up to speed quickly 
• Strong writing and visual design sense 
• Excellent collaborator who works well across teams and with senior leadership 
• Ability to thrive in a fast-paced, nimble environment where priorities shift 

Preferred (not required): 

• 2+ years of experience in digital marketing, web design, or search advertising (see note below)
• Experience managing Google Ads and/or Bing Ads campaigns 
• Understanding of SEO and AEO fundamentals (keyword research, on-page optimization, technical SEO, answer engine/AI search optimization) 
• Familiarity with Google Analytics and Google Search Console 
• Basic HTML/CSS knowledge 
• Google Ads and/or Analytics certification 

Note: We’re open to candidates new to the industry if they’re a quick study, a strong collaborator, and bring sharp critical thinking. Experience is a plus, not a gate. 

What We're Looking For 

• Humble — checks ego at the door, open to feedback, willing to learn 
• Hungry — self-motivated, proactive, always looking for the next opportunity to improve 
• Emotionally intelligent — reads people and situations well, communicates clearly, builds trust easily across teams and with leadership 
• Nimble — comfortable with ambiguity and a fast pace; can shift gears without losing momentum 

What Success Looks Like 

• Website is up-to-date, on-brand, and optimized for conversions 
• Organic search traffic and rankings show consistent growth 
• Paid campaigns hit target CPA/ROAS and are optimized continuously 
• Marketing team has clear visibility into channel performance 

Compensation & Benefits 

• Salary range: $55,000 - $65,000 based on experience 
• 401(k) with a generous company match 
• Health, Dental, Vision insurance available the first day of the next month after employment. 
• PTO available for use after 90 days of employment 
• Paid volunteer time available after 90 days of employment, to give back to the Lancaster, PA Community 
• Gym Membership provided to the employee at no cost 

How to Apply 

A digital portfolio is required prior to scheduling a phone interview. A cover letter is preferred, showing how you see yourself fitting into CNS’s culture and the purpose we serve.

*Research has shown that individuals may be less likely to apply for positions if they do not see themselves reflected in the job description. We encourage candidates from all backgrounds to apply and assure you that all applications will be considered fairly and without bias. If your “gut” tells you that you might be our fit, please consider applying!  Questions may be directed to [email protected].