- Location
- Argentina · published · Brazil · Colombia · Nicaragua · Costa Rica
- Workplace
- Remote
- Type
- Full-time
- Department
- IT
- Seniority
- Lead
- Source
- Workable
Description
About Us
At Remote Talent LATAM, we connect top LATAM talent with fast-growing companies across the U.S. and globally. Our focus is on building long-term partnerships by delivering highly skilled professionals who thrive in remote, high-performance environments.
About the Client
Our client is a growing U.S. digital marketing agency that partners with B2B businesses, eCommerce companies, education organizations, and healthcare brands to drive measurable growth through strategic digital marketing.
Their services span paid media, SEO and AEO, content development, marketing automation, web strategy, analytics, and related digital marketing solutions. The agency takes a holistic, data-driven approach to marketing, helping clients identify opportunities across channels and throughout the customer journey.
About the Role
As the paid media department continues to grow, the team is looking for a hands-on leader who combines strong technical expertise with strategic thinking, team development, and a proactive approach to identifying opportunities. The ideal candidate is confident in client conversations, able to represent their work and team effectively, and committed to taking ownership while fostering collaboration, continuous learning, and growth.
Key Responsibilities
- Lead and support the paid media team, providing day-to-day guidance, mentorship, and strategic direction.
- Manage and optimize paid media campaigns across platforms such as Google Ads, Meta, Microsoft Ads, and LinkedIn.
- Oversee a portfolio of approximately 1–5 accounts, depending on complexity, budget, and client needs.
- Develop paid media strategies aligned with client objectives, budgets, audiences, and broader marketing goals.
- Review campaign strategies, account changes, reporting, and recommendations to ensure quality and consistency.
- Serve as a technical resource and escalation point for complex campaign, tracking, performance, and strategy challenges.
- Coach and train team members, support onboarding, and contribute to knowledge-sharing across the department.
- Translate campaign data into clear insights and actionable recommendations for internal teams and clients.
- Identify opportunities to improve performance through new channels, audiences, creative approaches, tools, and processes.
- Build and troubleshoot conversion tracking and measurement using tools such as Google Analytics 4 and Google Tag Manager.
- Conduct paid media audits and contribute to strategic recommendations for existing and prospective clients.
- Stay current with advertising platform changes, AI developments, privacy and measurement trends, and emerging paid media opportunities.