- Location
- Chennai, Tamil Nadu, India · Chennai, India
- Department
- Marketing
- Source
- Keka
Description
About Entropik
Entropik is a Human Insights AI company that helps global brands understand their consumers and build better customer and user experiences. Our flagship platform, Decode, brings quantitative and qualitative research together in one place. It's powered by our patented Emotion AI: Facial Coding, Eye Tracking and Voice AI. Teams use it to make research-backed decisions that are faster, more efficient and free from bias.
About the role
You'll own how buyers find Entropik, whether through Google, YouTube or AI assistants like ChatGPT, Perplexity and Google AI Overviews. You'll set the SEO and AEO strategy, write the briefs and back your decisions with data. You'll work closely with marketing leadership, content, the web team and competitive intelligence. Success is measured in organic pipeline, not just traffic.
What you'll do
SEO
- Run technical SEO audits and work with the web team to get fixes shipped
- Do keyword research (volume, keyword difficulty, SERP analysis) and recommend targets to feed the content plan
- Optimise on-page SEO: titles, meta descriptions and section-level keyword briefs for key pages
- Write SEO briefs for every blog post, including topic clusters such as AI Agents
- Design the internal linking architecture
- Plan backlink and off-page strategy, and run outreach once it's approved
- Manage link hygiene and the disavow file
- Optimise YouTube titles, descriptions and tags
- Manage local SEO and the Google Business Profile
- Run quarterly content audits and decide what to refresh, merge or prune
- Plan and optimise bottom-funnel and comparison pages
- Run SEO gap analyses, including competitor gap tracking with the competitive intelligence team
- Own the monthly SEO report and scorecard: rankings, organic pipeline and AI citations
AEO / AI search
- Track AI citations and share of voice across AI search engines every month
- Make content AI-ready by proposing answer structures, schema markup and FAQ formats
Analytics
- Own GA4 and attribution, and Google traffic growth along with them
- Govern UTMs and attribute pipeline to its sources
- Monitor domain health, covering both the site health score and email sending-domain health
- Audit Core Web Vitals and give developers prioritised fixes
What we're looking for
- 2-4 years of hands-on SEO experience in an early stage B2B SaaS startup
- Expert-level Ahrefs and Google Search Console
- Strong technical SEO: redirects, schema and Core Web Vitals
- Working knowledge of AEO and structured data
- Comfort with GA4, attribution and UTM frameworks
Skills
SEO