SEO / AEO Specialist 

Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.

Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.

Job Summary

Role Purpose

Candescent is seeking an analytical, detail-oriented SEO / AEO Specialist to grow our organic search visibility and traffic from one of our India office locations. You will own hands-on execution across keyword research, on-page and technical optimisation, and content collaboration, while tracking performance and translating data into clear recommendations.

This is an execution-focused role. The Web Strategy Manager sets overall search direction and priorities; you own the day-to-day work that delivers against them. You will work closely with content, web development, and demand generation teams to ensure our site is discoverable, fast, and well-structured for both traditional search engines and emerging AI-driven answer experiences.

Key Responsibilities and Deliverables

What you will be responsible for and what you will do

Technical & On-Page SEO

• Perform technical SEO audits covering site speed, crawlability, indexation, site architecture, structured data, and mobile usability, and partner with the web development team to resolve issues.
• Optimise existing pages and new content for on-page best practices including titles, meta descriptions, headers, internal linking, and schema markup.
• Partner with the web team to ensure site changes and new page launches follow SEO best practices before they go live.

Research, Content & AEO

• Conduct keyword research and competitive analysis to identify growth opportunities and content gaps.
• Collaborate with content and marketing teams to plan and brief search-friendly content that aligns with search intent.
• Apply emerging Answer Engine Optimisation (AEO) practices to improve visibility in AI-driven search surfaces such as Google AI Overviews, ChatGPT, and Perplexity.
• Support backlink and digital PR efforts that build domain authority.

Measurement & Reporting

• Monitor and report on organic performance using Google Analytics (GA4), Google Search Console, and SEO tooling.
• Track rankings, traffic, and conversion trends, and translate data into actionable recommendations.
• Present regular performance reporting and insight to stakeholders.

Collaboration & Ways of Working

• Work to the direction and priorities set by the Web Strategy Manager, flagging trade-offs and opportunities as they arise.
• Partner with web development, design, content, and demand generation teams to get recommendations implemented.
• Stay current on search engine algorithm updates and evolving discoverability practices.
• Maintain a working schedule with sufficient overlap with US business hours on at least a few days each week to enable live collaboration, reviews, and handoffs.

Experience

Demonstrated skills, competencies, and required experience

• 6–9 years of experience in SEO, digital marketing, or a related role.
• Strong understanding of technical SEO, on-page optimisation, and content strategy.
• Hands-on experience with Google Analytics (GA4) and Google Search Console.
• Proficiency with SEO tooling such as Ahrefs, SEMrush, Moz, or Screaming Frog.
• Familiarity with emerging AEO concepts and how AI-driven search surfaces are changing discoverability.
• Basic understanding of HTML and CSS and how site structure impacts search performance.
• Strong analytical skills, with the ability to turn data into clear, actionable recommendations.
• Excellent written communication skills, and comfort briefing content teams and writing optimised copy.
• Detail-oriented and organised, with the ability to manage multiple projects and priorities.

Qualifications & Preferred Distinctions

Additional accomplishments

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent professional experience will be considered.
• Experience with Webflow or other content management platforms is preferred.
• Experience with structured data and schema markup implementation is preferred.
• Familiarity with A/B testing and conversion rate optimisation is a plus.
• Experience supporting financial services, technology, B2B, SaaS, or enterprise software brands is preferred.
• Experience collaborating across geographies and time zones is helpful.

What Success Looks Like

• Consistent quarter-over-quarter growth in organic traffic and keyword rankings.
• Improved site health scores and a reducing backlog of technical SEO issues.
• Content that ranks well and genuinely satisfies search intent.
• Growing visibility in AI-driven answer experiences.
• Clear, data-backed reporting that informs content and web strategy decisions.

What Will Make You Successful

• Persistence in chasing fixes through to implementation rather than stopping at the recommendation.
• Curiosity about how search is changing, and willingness to test new approaches.
• Strong attention to detail and a high standard of craft and quality.
• Ability to manage multiple concurrent projects and shifting priorities without losing momentum.
• Clear, proactive communication with stakeholders across geographies and time zones.
• A collaborative, low-ego working style and a genuine willingness to give and receive feedback.
• Strong organisation, follow-through, and accountability in a global, fast-paced environment.

Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.