Paid Media Buyer (Contract)

Pepper is looking for an independent paid media buyer to manage execution and optimization of our paid social and search campaigns.

Estimated scope: We expect this work to take roughly 20–30 hours per week. 

Term: 6-month initial engagement, renewable by mutual agreement

Point of Contact: Sr. Growth Marketing Manager

About Pepper: Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.

Scope Of Services

The contractor will deliver the following across Meta, Google and TikTok, with other channels (e.g., Pinterest) added by mutual agreement:

• Campaign builds and launches
• Build, launch and QA campaigns from Pepper's approved briefs, budgets and creative, with correct assets, copy, links, UTMs and naming conventions live on every launch.
• Ongoing account management and optimization. 
• Manage live campaigns, including high creative volume and testing structures on Meta, and test optimizations such as bid strategies, placements, attribution settings, landing pages and creative formats.
• Google Ads execution. 
• Run and optimize Search, Shopping/PMax and other Google placements.
• U.S. and international markets. 
• Manage U.S. and international campaigns as separate entities, with distinct structure, budgets, targeting and reporting by market.
• Account structure audit. 
• Within the first 30 days, deliver a written audit of each platform's account structure with recommendations on campaign architecture, consolidation, audience segmentation and testing frameworks.
• Performance recommendations. 
• Provide data-backed recommendations on when to pause, scale, refresh or adjust campaigns, and flag performance issues, creative fatigue, spend anomalies and setup errors with a proposed next step.
• Weekly performance summary. 
• Deliver a weekly campaign-level summary and data pull (Triple Whale, GA4 or similar) that validates platform reporting and explains the reasoning behind recommended spend and campaign changes.