Influencer Specialist

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

• Bring Campbell’s iconic brands to life through culturally relevant, creative storytelling and influencer partnerships
• Drive brand awareness, engagement, and conversion through social and influencer activations
• Contribute to a powerhouse team of culturally connected, business-building marketers shaping the future of brand engagement

What you will do…

• Execute influencer marketing strategies aligned to brand awareness, engagement, and conversion goals
• Partner with agencies and internal PR and social team to identify, vet, and recruit influencers and brand ambassadors across platforms such as Instagram, TikTok, and YouTube
• Coordinate campaign logistics, timelines, and content approvals
• Build and maintain relationships with influencers and content creators
• Work with agencies and procurement to negotiate contracts, deliverables, and compensation in line with budget and campaign objectives
• Measure campaign performance using KPIs such as reach, engagement, conversions, and ROI
• Maintain influencer databases and continuously improve partnership performance
• Stay on top of cultural trends, platform behaviors, and emerging content formats to craft sharp influencer briefs that inspire best-in-class creative work
• Collaborate cross-functionally to ensure integrated and cohesive brand storytelling across all touchpoints

Who you will work with…

• Social Media teams
• Consumer Engagement and Community Management teams
• Media and PR partners
• Cross-functional marketing stakeholders across the organization
• Procurement and legal teams
• External influencers, content creators, and agency partners

What you will bring to the table…

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 2+ years of experience in influencer marketing or social media strategy
• Strong knowledge of major social platforms (Meta, TikTok,.)
• Experience using influencer tools (e.g., AspireIQ, GRIN, CreatorIQ, Upfluence)
• Strong communication and organizational skills

It would be great if you have…

• Experience with affiliate marketing or paid influencer campaigns
• Data-driven mindset with experience in campaign reporting and analytics
• Existing network of influencer and creator relationships
• Strong storytelling ability with sound judgment in content creation
• Passion for digital culture, trends, and emerging platforms

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$64,600-$88,900

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.