Marketing Director

Marketing Director

Hybrid | Based in Tokyo

 

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

 

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

 

About the job

The APAC Marketing team is looking for a Marketing Director based in Japan to lead our growth strategy in one of our most strategic markets.

 

In this role, you will translate global and regional industry priorities into market-relevant, high-impact marketing strategies, driving demand generation, pipeline growth, revenue acceleration, and strategic account engagement. You will lead and inspire a diverse team of marketers at the forefront of Data & AI innovation, shaping how we connect with customers and bring our solutions to market in Japan.

 

As a Marketing Director, you will:

• Direct the development of company marketing programs and services for key industries focusing on Japan and other markets within APAC region.
• Lead and execute integrated, high-impact marketing strategy aligned to business growth objectives for key industry sectors, with a focus on elevating brand reputation, driving revenue growth and strengthening relationships with customers and partners.
• Identify marketing opportunities through market research, customer feedback, analytics and best practices
• Responsible for leadership in one or more of the following marketing functions: Go-To-Market Marketing, Digital, Analyst Relations, Market Research, Product Marketing, Pricing, Campaign and Events, Customer References, Marketing Contact Center, Social Media, or Corporate Creative
• Partner cross-functionally with Sales, Customer Advisory, Customer Success, Consulting, HR etc. and global marketing teams.
• Build and manage strategic relationships with agencies, partners, and vendors
• Create shared visions and detailed plans with key stakeholders on how to maximize a given marketing function
• Lead, inspire, and develop a high-performing marketing team
• Oversee budget planning, resource allocation, and delivery excellence across all programmes
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

 

Required qualifications

• 10+ years of experience in integrated B2B Marketing, preferably in the software or technology industry, including 5+ years of leadership experience with a track record of building and leading high-performing teams.
• Strong people and business leadership skills with a focus on collaboration and building value-based business partnerships across functions and regional/global stakeholders.
• Hands-on experience from strategy through execution of digital-driven integrated marketing mix, blending online and offline activities into a dynamic revenue-focused set of programs, combined with sound knowledge of integrated marketing and digital marketing principles.
• In-depth understanding of enterprise buying cycle and influencing factors, B2B sales techniques, channels, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or relevant business initiative.
• Commercial savvy with the ability to connect marketing programs to revenue and business outcomes
• Experience collaborating effectively within a global, matrixed organisation and influencing across functions and levels.
• Business-level fluency in Japanese and English, with strong communication and presentation skills, including public speaking (preferred).
• Bachelor’s degree in Business, Marketing, or a related field
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

 

Benefits highlights

• Cafeteria‑style benefits plan with annual points allocation
• 7‑hour standard workday
• Flexible working hours plus a Work@Anywhere policy
• Long‑term, employment‑oriented retirement benefits, including an optional Defined Contribution Pension Plan
• Company‑supported clubs & communities (sports, theatre, international groups, and more)
• In‑office perks — free massage chairs and complimentary drinks
• Training & development programs, including English language learning
• Extra time off — vacation leave, birthday leave, and paid annual leave

 

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. 

 

Additional Information:

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact [email protected].

 

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