- Location
- Germany, DE
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 4+ years
- Source
- Teamtailor
Description
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
About the client:
Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
Job Description:
Join a leading international FMCG company and take ownership of one of its key brands. In this role, you'll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you're passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.
Key Responsibilities:
Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
Independently implement and manage marketing projects within defined strategic guidelines
Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
Ensure a consistent and brand-compliant presence across all communication channels
Drive the development of the digital brand presence and content strategy along the customer journey
Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process
Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
Track and monitor performance as well as key business KPIs of the assigned product category.
Requirements:
Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field
Approximately 4–6 years of experience in brand management.
Experience in Brand Management at companies in the FMCG, grocery retail (LEH), food, beverage or beer industries is essential.
Proven experience in implementing brand strategies and developing marketing campaigns
Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way
Strong analytical background (e.g., Nielsen, GfK, and ideally digital analytics tools)
Strong entrepreneurial mindset and solid numerical understanding
Experience in project management and cross-functional collaboration
Excellent communication skills and strong stakeholder management capabilities
Fluent in German and English