Area Manager | NSW

About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

As the Area Manager NSW, you will possess extraordinary leadership within a retail environment, and know all the tips & tricks to enhancing boutique culture and driving the ultimate red-carpet experience for all visiting honeys & lovers.

Alongside an extensive background within a retail environment, to be successful in this role you will be detail orientated and an efficient planner when producing rosters, be highly attuned to defusing and educating boutique honeys around positive company culture, drive sales and KPI targets through tactful learnings – ultimately equipping your teams with effective resources to achieve high commercial & operational outcomes.

This role will work closely with the broader retail leadership team to produce strong succession plans, high quality learning & development tools, positive and engaging boutique initiatives, and drive compliance in line with company policies & procedures.

This role is responsible for overseeing our boutiques across Parramatta, Penrith, Burwood, Broadway, QVB and Canberra.

Key Responsibilities

• Accountability for designated areas financials, sales, wages and shrinkage targets.

• Communicating budgets, and motivating team towards achieving set KPI’s.

• Working closely with boutique team around stock control and providing feedback and opportunities to planning and design teams.

• Managing the end-to-end recruitment needs of your area – in collaboration with BM and People Operations.

• Managing administration and stock, including reserve stock management, implementing loss prevention controls and general statewide administration.

• Ensuring honeys are communicated with effectively and have a sound understanding of requirements around policies and procedures.

• Collaborating with teams to ensure boutiques are merchandised inline with guidelines – enhancing the visual red-carpet experience.

• People and performance management: coaching teams and individuals - providing sound council with any grievances and empowering high performance.

• Coaching boutique leaders, developing them in strong advocate of the brand and people leaders.

Your Sweet Spots (About You)

• Minimum 4 years’ experience in Retail environment

• Strong leadership qualities with proven ability to successfully manage multiple teams.

• Warm, Encouraging and Dedicated leader.

• Calm under pressure with proven ability to work within deadlines.

• Passionate about fashion and proving the ultimate customer experience.

• Ability to drive understanding of compliance and policy.

• Empathic in nature – providing your teams a sounding board and strong guidance through any challenges they may face.

Honey Benefits

• Generous Retail Incentive Programs: Fancy a pair of Louboutins? How about an overseas trip? Or maybe a share in 15K worth of a shopping spree for you and your winning boutique!

• Winner - Australian Fashion Industry Awards 2026 "Best Place to Work"!

• Birthday, Self Love & Parental Leave

• Competitive Bonus Structure

• Generous Product Discounts

• Yearly Retail Summits hosted at Honey HQ in Sydney

• Premium Gym Membership

• Encouraging & Empowering Environment with Career Progression Opportunities

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey .xx

** Applicants must be 18 years of age and hold a current valid driver’s licence **