Performance Designer

 About Penbrothers 

Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

 

About the Client

Our client is a fast-growing direct-to-consumer e-commerce company specializing in consumer lifestyle, personal care, and problem-solving products designed to improve everyday convenience and self-care. Operating primarily through digital channels, the business focuses on identifying common consumer pain points and delivering accessible, easy-to-use solutions to a global customer base. With a strong emphasis on brand growth, customer experience, and operational scalability, the company continues to expand its product portfolio across grooming, hygiene, wellness, and household consumer categories.

 

About the Role

We are seeking a Performance Designer with a sharp, creative eye for high-converting e-commerce design. This is not a role for a data-first analyst or a "Figma file polisher" who builds aesthetic visuals for the sake of it.

We need a builder who understands how to sell products online. You will act as a creative force, translating customer insights and product benefits into high-throughput design assets. While you will work with split-test data and CRO principles, your primary value to the team is your ability to design compelling Product Detail Pages (PDPs), advertorials, and landing funnels that drive conversion rates and business revenue.

 

What You’ll Do

• Design for Performance: Serve as the core creative engine for sales volume. Design high-performing, conversion-oriented e-commerce PDPs, advertorials, and multi-step landing funnels that speak to different audience personas.
• Rapid Component Prototyping: Build and iterate variations of assets aimed at structural conversion lifts. We value speed and the ability to test new layouts over superficial design polishing.
• AI Asset Synthesis: Deeply integrate AI imagery workflows (Midjourney, ChatGPT, etc.) into your design cycle to produce rapid visual variations and accelerate throughput.
• Translate Data into Design: Collaborate with the team to understand qualitative customer data (Voice of Customer, Reddit threads, etc.) and translate those insights into actionable, sales-driven layouts.
• Collaborate on Testing: Contribute to A/B testing efforts. While we will provide the data and hypotheses, your role is to translate these into effective, high-conversion visual realities.

What You Bring

• Proven Design Portfolio: 3+ years of intensive experience in UX/UI design or growth design. You must have a portfolio that demonstrates a clear "design eye"—you know what makes a product look attractive and trustworthy to a consumer.
• DTC/E-Commerce Expertise: Deep, recent operating experience inside high-performing direct-to-consumer environments.
• Figma Masterclass: Complete structural fluency in Figma with clean, seamless developer-ready file architecture.
• AI Tool Proficiency: Active deployment of AI tools (ChatGPT, Claude, etc.) inside your weekly design workflow.
• Performance Mindset:
  • CRO Knowledge (Secondary): While we prioritize design, a basic understanding of CRO metrics (AOV, CVR, etc.) is a huge plus. We are happy to teach you the advanced performance analytics side, provided you already have the foundational design skills.
  • Ownership: An aggressive ownership mindset ("I shipped this to solve X problem") and clear, structured asynchronous communication.
  • Push-back Energy: The confidence to challenge weak creative briefs when a design won't serve the sales goal.

Strict Exclusions (Hard Passes)

• No pure static ad builders (individuals whose primary experience is restricted only to building social media graphics).
• No traditional brand designers who prioritize "aesthetic trends" over functional, sales-driven performance metrics.
• No B2B or SaaS-only product designers.

 

Our Hiring Process & AI Disclaimer: We use AI tools to streamline our application process—including an initial conversation with an AI Interviewer. All hiring decisions are made entirely by humans: our Talent Acquisition team guides your full candidate journey and makes all evaluation decisions.

You are welcome to use AI for CV refinement and research, but real-time AI assistance during interviews or skill assessments is strictly prohibited to ensure an authentic evaluation. 

Read our full AI Disclaimer to learn more

 

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies. 

·   Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. 

·   Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

·   Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. 

·   Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.