E-commerce Operations & Marketing Specialist - Marketing & Business Development Section, Marketing Department (GOLFB)

Job Description:

Business Overview

The golf business unit within Rakuten Group's Commerce & Marketing Company operates Japan's largest golf course reservation platform, "Rakuten GORA," while also developing multifaceted services that shape the future of the golf industry. With the mission to "Bring happiness to both golf players and supporters" and "Pioneer a new future for golf through innovation," we actively diversify our business beyond reservations, expanding in both B2C and B2B domains. Regardless of whether they joined as new graduates or mid-career professionals, our diverse team members work together to drive business growth and revitalize the entire golf industry.

Department Overview

The Marketing Department's [Cross-Use & EC Group] aims to create customer experiences that make people think "Rakuten" when they think of golf, and carries out the following activities.

Operation of "Rakuten GORA Golf Shop":

Through the "Rakuten GORA Golf Shop" on Rakuten Ichiba, we sell golf equipment and share information to enrich users' golf lifestyles.

Promotion of collaboration within the Rakuten Group: We strengthen cross-use with Rakuten's diverse services to enhance user convenience and deliver new golf experiences.

Implementation of offline marketing initiatives: Through offline marketing activities such as events and promotions in partnership with external companies, we reach a broader audience of golfers.

Position:

Why We Hire

To further invigorate Rakuten's golf ecosystem, centered around the golf course reservation service "Rakuten GORA," we are now recruiting new members who can contribute immediately. Specifically, we are looking for individuals who can help strengthen the operation of "Rakuten GORA Golf Shop," promote cross-use initiatives within and outside the Rakuten Group, accelerate offline marketing activities, and contribute to the further growth of our golf business.

・The appeal of discretionary rights and organizational culture

Due to the small organizational size, each member has significant discretion and can participate in decision-making with a sense of speed.

・Career Steps (Getting Skills and Career Paths)

You can gain broad experience across the entire marketing spectrum, from upstream to downstream.

・EC management

By operating a store within Rakuten Ichiba, you can acquire e-commerce management know-how through store operations.

・Differentiation from competitors (this business × attractiveness utilizing Rakuten group resources)

Leveraging the golfer data from Rakuten GORA and Rakuten Ichiba, Japan's largest platforms, enables unique marketing activities.

Position Details

In this position, you will drive multifaceted initiatives to maximize the number of loyal cross-users of Rakuten GORA and Rakuten Ichiba by planning and executing collaborative measures with internal and external partners.

Even those without marketing expertise can acquire the necessary skills through post-employment training.

Additionally, you can learn e-commerce management by operating a store within Rakuten Ichiba.