- Location
- Bengaluru, BDC7C, India
- Type
- Full-time
- Department
- IT
- Experience
- 12+ years
- Source
- Workday
Description
Project Role : Digital Marketing Strategist
Project Role Description : Gather insights to build measurable digital marketing strategies, create innovative customer experiences and improve digital marketing effectiveness for clients. Develop communication strategies and translate into blueprints for creative teams to execute. Architect go-to-market plans for audience and engagement strategy, branded content, campaign planning and customer relationship marketing. Grow client understanding of the digital marketing strategy through thought leadership, industry expertise and creative storytelli
Must have skills : Marketing Analytics and Reporting
Good to have skills : NA
Minimum 12 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary:
As a Digital Marketing Strategist, a typical day involves gathering valuable insights to design measurable digital marketing strategies that enhance client engagement and campaign effectiveness. This role includes crafting innovative customer experiences and developing comprehensive communication plans that guide creative teams in execution. The strategist also architects go-to-market approaches focusing on audience targeting, branded content, and customer relationship marketing. Throughout the day, there is a strong emphasis on fostering client understanding by sharing thought leadership and industry expertise, while continuously refining digital marketing initiatives to drive impactful results.
Roles & Responsibilities:
- Expected to be an SME, collaborate and manage the team to perform.
- Responsible for team decisions.
- Engage with multiple teams and contribute on key decisions.
- Expected to provide solutions to problems that apply across multiple teams.
- Lead the development and implementation of digital marketing strategies that align with client goals and market trends.
- Facilitate cross-functional collaboration to ensure seamless execution of marketing campaigns and initiatives.
- Mentor junior team members by providing guidance and support to foster professional growth and skill development.
Professional & Technical Skills:
- Must To Have Skills: Proficiency in Marketing Analytics and Reporting.
- Strong analytical skills to interpret marketing data and generate actionable insights.
- Experience with digital marketing platforms and tools to track and measure campaign performance.
- Ability to translate complex data into clear, compelling reports and presentations.
- Familiarity with customer segmentation, targeting, and engagement strategies.
- Excellent communication skills to effectively collaborate with creative teams and stakeholders.
Additional Information:
- The candidate should have minimum 12 years of experience in Marketing Analytics and Reporting.
- This position is based at our Bengaluru office.
- A 15 years full time education is required.
15 years full time education
Project Role Description : Gather insights to build measurable digital marketing strategies, create innovative customer experiences and improve digital marketing effectiveness for clients. Develop communication strategies and translate into blueprints for creative teams to execute. Architect go-to-market plans for audience and engagement strategy, branded content, campaign planning and customer relationship marketing. Grow client understanding of the digital marketing strategy through thought leadership, industry expertise and creative storytelli
Must have skills : Marketing Analytics and Reporting
Good to have skills : NA
Minimum 12 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary:
As a Digital Marketing Strategist, a typical day involves gathering valuable insights to design measurable digital marketing strategies that enhance client engagement and campaign effectiveness. This role includes crafting innovative customer experiences and developing comprehensive communication plans that guide creative teams in execution. The strategist also architects go-to-market approaches focusing on audience targeting, branded content, and customer relationship marketing. Throughout the day, there is a strong emphasis on fostering client understanding by sharing thought leadership and industry expertise, while continuously refining digital marketing initiatives to drive impactful results.
Roles & Responsibilities:
- Expected to be an SME, collaborate and manage the team to perform.
- Responsible for team decisions.
- Engage with multiple teams and contribute on key decisions.
- Expected to provide solutions to problems that apply across multiple teams.
- Lead the development and implementation of digital marketing strategies that align with client goals and market trends.
- Facilitate cross-functional collaboration to ensure seamless execution of marketing campaigns and initiatives.
- Mentor junior team members by providing guidance and support to foster professional growth and skill development.
Professional & Technical Skills:
- Must To Have Skills: Proficiency in Marketing Analytics and Reporting.
- Strong analytical skills to interpret marketing data and generate actionable insights.
- Experience with digital marketing platforms and tools to track and measure campaign performance.
- Ability to translate complex data into clear, compelling reports and presentations.
- Familiarity with customer segmentation, targeting, and engagement strategies.
- Excellent communication skills to effectively collaborate with creative teams and stakeholders.
Additional Information:
- The candidate should have minimum 12 years of experience in Marketing Analytics and Reporting.
- This position is based at our Bengaluru office.
- A 15 years full time education is required.
15 years full time education
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
