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We’re looking for a creative, strategic, and highly driven Director of Marketing & Communications to lead the full brand and marketing function for a luxury resort. You’ll bring at least three years of leadership experience in hospitality marketing and a proven ability to shape powerful brand narratives, deliver innovative campaigns, and drive commercial results.
In this role, you’ll elevate the resort’s market presence, strengthen brand identity, and design integrated marketing and communication strategies that boost revenue and enhance guest experience. You’ll champion digital, branding, PR, and creative initiatives that position the resort as a standout destination — while ensuring every touchpoint reflects exceptional quality and genuine hospitality.
If you’re a forward‑thinking marketer with strong leadership, fresh ideas, and the ability to turn strategy into impact, this is your opportunity to shape the story of a bold, stylish island destination.
RESPONSIBILITIES:
- Oversee all facets of the brand, product, marketing communication, media relations and brand partnerships.
- Initiate, budget, plan, develop, and drive innovative marketing and communication strategies to maximise exposure and with a strong focus on demand generation and high impact activities with proven ROI across all key segments, grow market share to drive direct business (on- & offline) and successfully strengthen the resort’s position in its key target markets.
- Develop the content-led communication plan and integrate it across key channels to communicate the resort’s positioning and brand pillars to the target audience.
- Drive brand activation and ensure the brand experience comes alive through the resort’s messaging and guest experience.
- Lead the marketing team and agencies and work closely with the Digital Marketing Team at Head Office to ensure all marketing-related tasks are executed based on the resort’s concept, positioning, and target audience, and measure the impact of the marketing and communications/PR strategies internally and externally.
- Plan and spearhead marketing events.
- Oversee the resort’s social media and develop a content strategy to raise brand awareness and increase engagement.
- Identify partnership opportunities to enhance brand awareness.
- Closely collaborate, strategise and act as a support function to other departments, such as sales, operations, etc., for the existing product and services, as well as coming up with new marketing and product development ideas based on research.
- Actively monitor, guide and support the brand standards implementation and conduct regular brand touch point checks.
- Act as brand custodian and guardian for all internal and external communications, ensure that the planned marketing initiatives support the business plans and strategic objectives of the resort and objectives of each division, acting as a support function to these.
- Liaise with the head office team and senior management.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
- Minimum 5–7 years of experience in hotel marketing, with 3 years in a leadership role.
- Strong knowledge of branding, digital marketing, and public relations.
- Proven ability to drive brand awareness and revenue growth.
- Proficient in Microsoft Office and marketing tools.
- Excellent written and verbal communication skills in English.
- Flexible to work evenings, weekends, and public holidays when required.
- Willing to travel for sales missions, trade shows, and marketing events.
- Strong leadership, creativity, and strategic planning skills.
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