- Location
- Burlington, MA,US, US
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 7+ years
- Education
- PhD
- Visa
- Not sponsored
- Source
- Eightfold
Description
Measurement Strategy & Effectiveness Ensure media performance is grounded in causal incrementality Balance short‑term performance signals with long‑term value implications to ensure decisions do not optimize one horizon at the expense of another Own interpretation and application of short and long-term measurement outputs Define measurement guardrails and learning agendas Support annual planning and incremental budget decisions Building complex statistical models from scratch 7-10+ years of experience in media measurement, analytics, marketing science, or related fields Strong understanding of MMM, incrementality testing, and ROI frameworks Proven ability to translate analytics into business decisions Experience in CPG, retail media, or omnichannel marketing environments Exceptional communication and storytelling skills Ability to present to and work with senior leadership Comfortable operating in ambiguity, including navigating data limitations and evolving organizational structures Leadership confidently using measurement outputs to make investment decisions Clear, actionable reallocation guidance during campaigns Enterprise incrementality and lift results influencing planning and budget distribution Measurement viewed as a strategic partner, not a reporting function
