(USA) Senior Manager, Digital Media

Position Summary...

What you'll do...

Role summary:
The Senior Manager, Digital Media leads the execution of strategic digital marketing initiatives by overseeing campaign management, data analysis, and budget optimization. This role involves guiding cross-functional teams, mentoring associates, and driving continuous improvement to enhance operational performance and business outcomes. The position requires collaboration with stakeholders to develop and implement effective digital media strategies while ensuring compliance with company policies and standards. The ideal candidate demonstrates strong leadership, analytical skills, and a commitment to delivering measurable results that support organizational growth and customer engagement.
About the team:
The Media Activation team manages biddable media across search, social, and display channels, focusing on mid and lower funnel strategies. They connect marketing plans to measurable business outcomes by executing media spend directly within platforms and optimizing against key performance indicators. The team emphasizes data-driven decision-making, campaign management, and budget oversight to maximize impact. Collaboration and mentorship are integral, fostering continuous improvement and strategic growth. This group plays a critical role in aligning digital media efforts with business goals, ensuring effective use of resources and delivering measurable results across multiple digital advertising platforms.
What you'll do:

• Lead the development and execution of digital media strategies to meet business objectives and enhance customer engagement.
• Manage multiple projects by coordinating cross-functional teams, ensuring timely delivery and adherence to budgets.
• Analyze campaign performance data to optimize media spend and improve ROI across platforms including search, display, and social media advertising.
• Mentor and develop team members, fostering a collaborative and high-performing work environment.
• Establish performance standards, monitor progress, and implement continuous improvement initiatives to drive operational excellence.
• Collaborate with stakeholders to align digital media plans with broader business goals and priorities.

What you'll bring:

• Proven expertise in digital media strategy, campaign management, and budget oversight to drive impactful marketing initiatives.
• Strong proficiency in digital marketing platforms including Facebook Advertising, Google Ads, display, and search advertising.
• Demonstrated ability to analyze data and metrics to optimize campaign performance and inform strategic decisions.
• Experience leading and mentoring teams, fostering collaboration, and promoting continuous learning and development.
• Skilled in managing multiple projects, aligning priorities, and adapting plans to meet evolving business needs.
• Commitment to upholding ethical standards, compliance, and operational excellence in all activities.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.