Marketing Experience and Content Associate - West Valley City, UT

Job Description

Content Development

• Develop long and short-form content across Wasatch brands

• Produce video concepts and storyboards

• Coordinate photo and video shoots

• Develop campaign content calendars

• Create content briefs for agency partners and vendors

• Repurpose content across channels and brands

• Manage content libraries and digital assets

• Support executive thought leadership content

Storytelling

• Identify stories worth telling across companies and projects

• Develop brand narratives and positioning frameworks

• Create customer success stories and case studies

• Support documentary and mission-driven storytelling initiatives

• Develop campaign themes and messaging architecture

Brand Development

• Assist in brand strategy development

• Support naming projects

• Help develop messaging frameworks

• Ensure brand consistency across touchpoints

• Assist in launch strategies for new brands and developments

Public Relations Support

• Draft press releases

• Coordinate media requests

• Maintain media lists and relationships

• Support award submissions

Art Direction Support

• Develop creative direction briefs

• Participate in campaign concepting

• Provide visual references and mood boards

• Coordinate with design and production teams

• Ensure creative consistency during execution

Experience Design

• Design customer experiences that support business goals

• Develop prospect journey touchpoints

• Create experiential activations

• Support leasing events and grand openings

Events

• Event concept development

• Run of show creation

• Vendor coordination

• Guest experience planning

• Sponsorship activation

Copywriting

• Campaign messaging

• Website copy support

• Brochure copy

• Email campaigns

• Ad copy

• Scripts

• Social captions

Success Metrics

• Content engagement

• Brand consistency scores

• Content production volume

• Story pipeline health