Senior Manager, Brand

About Our Client / About the Role

Our client is a consumer goods company seeking a Senior Manager, Brand to lead annual marketing plans and consumer communications that support business objectives.

Key Responsibilities

• Lead brand strategy, annual marketing plans, launch plans and go-to-market execution.
• Develop digital, social, advertising and promotional activity aligned with brand strategy and consumer needs.
• Use market trends, competitor activity, sales data, research and consumer insights to identify growth opportunities and assess performance.
• Manage marketing budgets and evaluate the return on campaigns and initiatives; report on brand and sales performance.
• Work with factory, R&D, agencies, suppliers and cross-functional teams on product development, packaging, consumer testing, brand building and trade execution.
• Collaborate with cross-functional team partners on brand execution and contribute to team development where applicable.

Key Requirements

• Bachelor's degree in Marketing, Communication, Business or a related field.
• At least six years of marketing experience with fast-paced brands, regionally or locally, and a strong consumer focus.
• Strong understanding of product pricing, packaging, distribution and positioning.
• Experience delivering end-to-end campaigns and new product launches.
• Creative, analytical and comfortable using data, metrics and spreadsheets to inform decisions.
• Strong leadership, communication, interpersonal and cross-functional collaboration skills.

Remuneration Package

MYR 10,000–15,000 per month

Consultant In-charge

Jason Wong | [email protected]