Social Media Executive at The Apurva Kempinski Bali

Application Deadline: 31 December 2026

Department: Sales & Marketing

Employment Type: Fixed Term - Full Time

Location: Indonesia - Bali

Reporting To: PR & Marketing Manager

Description

Key Responsibilities

• Manage and oversee the resort's portfolio of 11 social media accounts, ensuring consistency in brand identity, tone of voice and content quality.
• Develop and maintain monthly social media content calendars, including content themes, campaign priorities, captions and publishing schedules.
• Monitor social media performance, audience engagement, trends and platform developments.
• Ensure all content is aligned with the resort's brand positioning, marketing objectives and communication guidelines.
• Manage scheduling, publishing and day-to-day updates across relevant social media platforms.
• Maintain an organized content library and ensure the appropriate use of approved visual assets.

• Develop creative content ideas and campaign concepts that reflect the resort's positioning and brand storytelling.
• Prepare mood boards, visual references and creative direction to communicate the intended look, feel and atmosphere of each campaign.
• Demonstrate a strong understanding of visual composition, photography styles, content formats and digital trends.
• Translate campaign objectives into engaging social media executions, including Reels, Stories, carousels and other relevant formats.
• Identify creative opportunities to showcase the resort's rooms, villas, dining destinations, wellness experiences, cultural programmes and sustainability initiatives.
• Contribute fresh ideas while ensuring that creativity remains consistent with the resort's luxury brand standards.

• Develop compelling, accurate and engaging copy for social media platforms, including captions, headlines, campaign descriptions and short-form content.
• Demonstrate strong storytelling abilities and an understanding of luxury hospitality communication.
• Adapt writing styles and messaging according to the platform, audience and communication objectives.
• Ensure accuracy in grammar, spelling, brand terminology and factual information.
• Collaborate with relevant departments to obtain accurate information before developing content.
• Ensure all published content reflects the resort's tone of voice and communication standards.

• Support the planning, execution and monitoring of paid social media campaigns, particularly through Meta Ads Manager (Facebook and Instagram).
• Assist in setting up campaign objectives, audience targeting, placements, budgets and advertising schedules.
• Monitor advertising performance and provide regular updates on key metrics, including reach, impressions, engagement, clicks and conversions where applicable.
• Identify opportunities to optimise campaign performance based on available insights and data.
• Coordinate with external agencies or digital partners when required.

• Coordinate and schedule photoshoots, video productions and other content creation activities.
• Liaise with relevant departments to secure the necessary arrangements, locations, talent, products and operational support.
• Prepare creative briefs, mood boards, shot lists and references ahead of each production.
• Support the creative team during photoshoots and filming, ensuring that the agreed creative direction is properly executed.
• Coordinate with operational teams to minimize disruption to guest experiences and daily resort operations.
• Ensure all produced assets are properly organized, reviewed and made available for future marketing use.

• Work closely with relevant departments, including Food & Beverage, Rooms, Spa, Events, Recreation and other operational teams, to identify content opportunities and gather information.
• Maintain proactive communication with relevant departments to ensure content requirements, schedules and campaign details are clearly understood.
• Demonstrate flexibility and adaptability in supporting other departments when required, particularly during campaigns, special events and operational activities.
• Follow up on content requests and ensure deliverables are completed according to agreed timelines.
• Build positive working relationships with colleagues across the resort.

• Take responsibility for social media coverage during resort events, special occasions, media visits, VIP activities, product launches and other relevant activations.
• Be available to provide live reporting through Instagram Stories and other appropriate social media formats.
• Capture timely photographs and short-form videos to communicate the atmosphere and key moments of each event.
• Coordinate with the PR & Marketing team and event organisers to understand the programme, key messages and priority moments.
• Ensure live content is accurate, visually appropriate and aligned with the resort's brand standards.
• Remain flexible with working hours when required to support scheduled events and special activities.

Skills, Knowledge and Expertise

• Diploma or Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, Multimedia or a related field.
• Minimum 2–3 years of relevant experience in social media management, digital marketing or content creation, preferably within luxury hospitality, lifestyle or a premium consumer brand.
• Experience managing multiple social media accounts and developing content calendars.
• Proven ability to develop creative concepts, mood boards and visual references.
• Strong copywriting skills in English; proficiency in Bahasa Indonesia is an advantage.
• Practical experience with Meta Business Suite and Meta Ads Manager.
• Familiarity with social media scheduling tools, analytics platforms and content management systems.
• Basic photography and videography skills, with an understanding of editing applications such as Canva, Adobe Creative Suite or equivalent tools.