Market Research Manager

Urschel, a 100% employee-owned company, is seeking a Market Research Manager to join our Marketing team. This role oversees the collection, analysis, and interpretation of customer and market data to guide the company's business and marketing strategies. This position is onsite at our corporate headquarters in Chesterton, Indiana.

Primary job duties include: 
•    Designing and conducting primary and secondary research, such as customer interviews, surveys, focus groups, win/loss analysis, and industry data, to guide business and marketing strategy.
•    Researching markets, applications, and customer needs in support of new product development, providing market and customer inputs at defined stages of the product development process.
•    Developing and maintaining target customer profiles, including segmentation and personas, that describe who the company serves, how those customers buy, and what they need. Providing customer insights and profiles to the marketing team, particularly for brand and messaging development and lead-tracking efforts, and incorporating lead and sales feedback to keep them current.
•    Gathering and analyzing competitor information, including pricing, positioning, marketing methods, and distribution channels. Monitoring and forecasting market and sales trends by analyzing collected data.
•    Assessing the market-level effectiveness of past marketing, advertising, and communications strategies, such as awareness and perception. Translating complex data into clear written reports, charts, and presentations for management and other internal stakeholders, and partnering with sales, product development, and finance teams to supply market and opportunity inputs.

Urschel employee-owners design and build industrial cutting equipment for companies worldwide from our corporate headquarters in Chesterton, Indiana, U.S.A. We are committed to exceptional quality, service, and innovation.

Company Benefits, Rewards and Perks:
•    Quarterly performance award bonus based on overall company performance
•    Employee Stock Ownership Plan (ESOP), Stock Issued Annually
•    Two Weeks Vacation Available Upon Hire
•    Medical, Dental, Vision Insurance Available on 1st Day of Employment
•    Low Health, Dental, Vision Insurance Premiums and Deductibles
•    Free Health Clinic (Available to Employees and Their Dependents) 
•    401(k) with Employer Matching
•    Free Life Insurance
•    Free 24/7 Access to An Onsite Workout Center with Personal Trainers 
•    Education Reimbursement Program
•    Support for Community Involvement/Philanthropy

The ideal candidate will have:
•    Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field
•    5+ years of relevant professional experience
•    Demonstrated experience leading research projects and analyzing market data
•    Strong data analytics and statistical knowledge
•    Experience with Power BI, Tableau, or similar reporting tools
•    Knowledge of survey design and research methodologies
•    Strategic thinking and business acumen
•    Strong written and verbal communication
•    Project and budget management
•    Ability to influence business decisions through data-driven recommendations

If you are seeking an outstanding career opportunity, visit the Urschel careers link directly at http://www.urschel.com/careers or find us on Facebook or LinkedIn.

Applications will be accepted through Friday, December 4, 2026
EEO/Veteran/Disability
Date Posted: 11/13/2026