Senior Director, Creative Advanced Hydration

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

The Coca-Cola Company invites a seasoned Creative Marketing professional to join us as a Senior Director, Creative Advanced Hydration. The Advanced Hydration category covers brands like smartwater, vitaminwater, BODYARMOR, and Powerade. In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.

RESPONSIBILITIES:

• Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
• Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
• Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
• Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
• Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
• Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
• Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
• Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
• Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
• Lead and develop team of Creative Directors to grow capability and drive engagement

REQUIREMENTS:

• Bachelor's degree in marketing or related field; an advanced degree is preferred.
• 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management required.

Related Work Experience:

• Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
• Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring “fit for channel”
• Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
• Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
• A leader with a track record of fostering high team engagement.
• Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

United States of America: 218,800 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

July 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.