Marketing Operations Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

As a Marketing Operations Specialist, you will support the Commercial organization in the execution of go to market digital processes and campaigns. Have a desire to dive deep into the marketing tech stack.

Reporting to the Senior Manager, Marketing Operations, you'll work with the demand generation, SaaS marketing, and revenue operations teams. Your responsibilities will include building daily tasks, supporting campaigns, and operational programs.

Main Responsibilities:

• Ensure data integrity of source systems to support GTM (go to market) activity by focusing on data completeness, enrichment and hygiene.
• Work with the operations team to support incoming cases, ongoing process changes, and systems builds.
• Benchmark and monitor campaign tracking and performance across the prospect and customer lifecycles, including MQLs, SQOs and velocity.
• Collaborate with marketing operations, data and architecture teams on data hygiene, systems stability, enrichment and enhancements.
• Follow through with the marketing team, ensure that you deliver projects on time and meet deadlines using project management solutions (ClickUp, Salesforce Work Manager).
• Stay current with marketing automation best practices, industry standards and compliance.
• Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied teams.
• Active participation in the Agile methodology to manage marketing campaign support and infrastructure improvements to support the prospect and customer lifecycles.
• Use insights from platform-based reporting and new functionalities in the MarTech stack to enhance the campaign experience.
• Adobe Marketo Engage certification is an asset.
• We prefer experience with Marketo, Salesforce, PathFactory, Drift, Google Analytics or similar.

The Essentials – You Will Have

• Degree or diploma in a relevant field.
• 2+ years of experience in digital marketing, marketing automation or operations.
• Advanced English

The Preferred – You Might Also Have

• Experience building and working on cross-channel marketing programs.
• Data evaluation skills, with the ability to extract and interpret data from multiple sources to offer creative marketing solutions and business decisions.
• Enjoy working in cross-collaborative teams and capacity to both learn from and teach others.
• Strong working relationships with team members, vendors and partners, and can foster cooperation in non-hierarchical relationships.
• Quick learner with the ability to rapidly correlate new concepts to existing knowledge.
• Technically, and a desire to improve processes.
• Thrive in a fast-paced environment, and have project management instincts, including the skills to specify project timeframes, risks and dependencies.

What we offer:

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees
• Company volunteer and donation matching program – We match your volunteer hours or personal cash donations to an eligible charity with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development.

We believe that employee diversity is an important element of our common future. We provide opportunities for talent growth with the entire organization. We support equality by celebrating the individuality of every person, regardless of their origin and identity. We appreciate the unique cultural pattern and variety of experiences in each of us. We invite all who want to join and change the world of our organization.

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Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.