Marketing Director
BMI Inc.
·Jun 25, 2026
- Location
- Littleton, North Carolina
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Source
- BetterTeam
Description
This individual will manage all aspects of Social Media, Content Creation, and Digital Marketing, while also performing Receptionist duties, analyzing data, and organizing events. This ideal candidate is a self-starter with strong multitasking skills who can balance strategic planning with day-to-day operational skills.
Key Responsibilities:
Social Media Management:
- Manage all Social Media accounts for the Automotive Repair Shop, Collision Center, and Auto Parts Store (Facebook, Instagram, etc.) as well as Social Media platform for Buddy Isles Racing.
- Respond to customer inquiries, comments, and messages on social platforms promptly and professionally.
- Monitor and grow social media engagement and followers across platforms.
Content Creation and Digital Marketing:
- Create and edit high-quality content for digital platforms, including photos, videos, blogs, and graphics.
- Format all digital content specific to each social media platform.
- Appropriately tag all digital content with relevant keywords in order to promote brand awareness.
- Must tag all digital content as follows: Buddy Isles (Proper entity), 27850 (3-5 relevant keywords).
- Develop and implement marketing campaigns to drive brand awareness, customer engagement, and sales.
- Maintain and update the company website with fresh content, promotions, and updates.
- Utilize email marketing campaigns to promote services, specials, and events.
- Utilize text message campaigns to promote services, specials, and events.
Data Analytics:
- Monitor and analyze marketing performance metrics, including website traffic, social media engagement, and campaign results.
- Provide monthly reports with actionable insights and recommendations for improvement, including, but not limited to company car couts.
- Oversee TechNet Promotions to ensure customers benefit from available promotions.
Receptionist Duties:
- Answer and direct incoming calls in a professional and friendly manner.
- Greet customers and visitors, providing a welcoming experience.
- Assist with scheduling appointments and handling administrative tasks as needed.
- Maintain an organized customer record database.
- File completed repair orders in the corresponding customer folder daily.
- Ensure each repair order is documented with communication from customers/Insurance companies for BITA and BIC.
- Accurately complete End-of-Day responsibilities.
- Ensure all Buddy Isles Collision payments are completed with accuracy and are properly documented.
- Ensure all service inquiries are addressed, and respond to text messages timely and professionally.
- Enter employee time cards on a weekly basis.
- Monitor and order office supplies, price checking quarterly.
Event Planning:
- Plan, organize, and execute events for the business, such as customer appreciation days, community events, and promotions.
- Coordinate with vendors, partners, and team members to ensure successful event execution.
- Promote events through various marketing channels to maximize attendance and engagement.
- Design, create, and publish flyers for events.
- Must be present for all events including after-hour gatherings to ensure the event runs smoothly and for marketing opportunities, while expanding company relations.
Employee Engagement & Culture:
- Capturing internal moments to boost culture (work anniversaries, birthdays, employee gatherings, etc.)
- Organizing monthly team lunches and team building events.
Other Responsibilities:
- Create and implement marketing strategies and annual marketing plans.
- Ensure consistent branding and messaging across all platforms.
- Stay updated on industry trends and marketing best practices to keep business competitive.
- Perform other duties as assigned to support the overall success of the business.
- Handle all inquiries with UHAUL.
- Assisting with signage, displaying, or cleaning up images.
Skills
Email MarketingStrategic Planning