Director of Retail Operations, Full Price

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Director of Retail Operations, Full Price

Retail Operations Director for Full Price stores is responsible for defining and executing strategic initiatives that support full price store, Direct-to-Consumer (DTC) retail business across the region. This role provides leadership to a team of people leaders who oversee day-to-day store operations, ensuring alignment with DTC objectives while delivering a consistent, high-quality, brand experience for both internal and external stakeholders.

In addition to leading retail operations for full-price stores, the Retail Operations Director parters with the VP of Omni-Channel to develop and implement comprehensive store business plans that drive performance, profitability, and sustainable growth.

Key Responsibilities

• Monitor, analyse, and interpret financial performance to ensure achievement of targets, while proactively identifying opportunities to improve profitability and key performance indicators (KPIs).
• Own full P&L accountability for the full-price retail fleet, driving revenue growth, expense management, and overall profitability across all locations.
• Establish and maintain KPIs and performance reporting frameworks to generate actionable business insights and inform decision-making.
• Serve as a key steward of the Wrangler brand in brick-and-mortar, ensuring all in-store experiences, operations, and initiatives consistently reinforce brand identity and drive market presence.
• Promotes innovation initiatives across the retail organization, ensuring clear ownership, accountability, and disciplined execution.
• Leads improvements rooted in customer needs across the retail organization, ensuring clear ownership, accountability, and disciplined execution.
• Develop and implement strategies across all retail channels within the assigned region, and lead retail operational excellence programs to improve productivity, efficiency, and profitability.
• Oversee the achievement of functional objectives by managing budgets, controlling expenses, and maintaining awareness of competitive and industry trends.
• Execute strategic decisions related to store growth, expansion, optimization, and closures, while identifying and evaluating new market opportunities.
• Lead new store openings, including site selection and launch execution, to maximize brand presence and market reach. 
• Collaborate closely with e-commerce, wholesale, marketing, and IT partners to execute and continuously improve initiatives that enhance sell-in and sell-through performance across all locations.
• Manage and execute marketing and loyalty programs for stores, driving customer engagement, retention, and brand affinity.
• Lead visual merchandising strategy and execution, ensuring stores consistently deliver compelling, on-brand presentations that drive customer engagement and sales.
• Define and elevate the end-to-end store experience, creating an environment that delivers an exceptional customer journey while fostering an engaging and rewarding workplace for employees.
• Provide inclusive, effective leadership through coaching, mentoring, and development of diverse, cross-functional teams to achieve company objectives and support long-term growth.
• Model ethical leadership by prioritizing integrity and handling conflicts ethically.

Job Requirements

• Eight or more years of relevant retail leadership experience; experience with fashion, or denim is preferred.
• Experience managing multi-location retail operations and leading geographically dispersed teams.
• Experience growing store count.
• Proven ability to develop future leaders and build high-performing, engaged teams.
• Strong business acumen, including experience with profit and loss accountability and achieving defined financial and operational goals.
• Ability and willingness to travel up to 30-40%.
• Bachelor’s degree or equivalent combination of education and professional experience.
• This position will be based in Greensboro, NC.  

Compensation and Benefits

• Bonus eligible role
• 401(k) with company matching
• Health insurance
• Flexible spending account
• Dental insurance
• Vision insurance
• Family planning
• Menal health benefits
• Employee assistance program
• Life and AD&D insurance
• Employee discounts
• Paid time off
• Parental leave
• Tuition reimbursement
• Training and career development opportunities

Leadership Competencies Expected for this Role

Evolving Leader

Global Agility – Leads diverse teams, adapts amidst ambiguity

Purposeful Integrity – Leads with values, earns team’s trust, handles conflicts ethically

Strategic Foresight – Connects teamwork to business strategy

Customer Centric Innovation – Leads improvements rooted in customer needs

Urgency for Impact – Drive priorities forward with pace and purpose

Bold Accountability – Set high standards and model responsibility

Empowered Collaboration – Builds inclusive teams, collaborates across functions

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.