- Location
- Ghana
- Type
- Full-time
- Department
- Sales
- Seniority
- Manager
- Experience
- 8+ years
- Source
- PCRecruiter
Description
To lead the development and execution of effective sales strategies to expand market share and drive revenue growth for the company’s chocolate products. This role involves identifying and pursuing new business opportunities, managing key customer relationships, and collaborating with the marketing team to strengthen brand presence and achieve sales targets.
DUTIES & RESPONSIBILITIES
1. Sales Strategy & Planning
The employee shall;
QUALIFICATIONS;
DUTIES & RESPONSIBILITIES
1. Sales Strategy & Planning
- Develop and implement short and long-term sales strategies aligned with company objectives.
- Monitor and analyze sales data to track performance, forecast demand, and support management decisions.
- Prepare periodic sales reports, projections, and budgets for management review.
- Identify and develop new business opportunities and distribution channels to expand market presence.
- Conduct market research to understand emerging trends, competitor activities and customer preferences.
- Build and maintain strong relationships with distributors, retailers and key accounts.
- Collaborate with the marketing team to convert qualified leads into sales and enhance customer acquisition.
- Ensure effective use of CRM systems and data-driven insights to improve sales efficiency and customer experience.
- Lead and motivate the sales team to achieve individual and collective performance targets.
- Oversee local sales operations, promotions and customer engagement initiatives.
- Collaborate with the Managing Director on regional sales activities.
The employee shall;
- Ensure he/she complies with the statutory provisions of Health, Safety and Environment legislation, the company's Policies and Procedures as well as any modifications to any policy that may be introduced from time to time.
- Work co-operatively with colleagues and external stakeholders to promote the company’s overall business objectives.
- Ensure that confidentiality is respected and always maintained.
- Perform any other additional tasks that may be assigned from time to time.
- Liaise with quality team to ensure product meets consumer requirements, specifications as well as order sheets.
- Liaise with Production team to handle bulk orders as per customer demands.
- Liaise with warehouse and logistics team for finished products and their related waybills.
- Liaise with accounts team on sales cashflows.
QUALIFICATIONS;
- A master’s degree or a minimum of a bachelor’s degree in business administration, Marketing, Sales or a related field.
- At least 8 years of progressive experience in FMCG sales, including a minimum of 3 years in a managerial or supervisory role.
- Should have demonstrated success in developing and implementing sales strategies within the FMCG or food manufacturing sector.
- Should have good network and business relationships with key retailers in modern trade shops across Ghana.
- Sales planning and forecasting. Ability to interpret data and generate accurate projections.
- Strong understanding of margins, pricing structures and profitability drivers.
- Ability to use systems such as HubSpot or Pipedrive for pipeline management.
- Competence in interpreting sales reports, customer trends and competitor data.
- Understanding of modern and traditional trade structures in Ghana’s FMCG sector.
- Ability to generate clear and actionable sales reports for management.
- Strong focus on achieving targets and driving performance.
- Ability to work cross-functionally to support organisational goals.
- Ability to respond to market changes with agility.
- Commitment to ethical sales practices and transparency.
- Consistent prioritization of customer satisfaction and service quality.
- Be abreast with and educate subordinates on food safety policy and commitments.
- Report any food safety related issues immediately to the Food Safety Team Lead.
Skills
HubSpotFood Safety
