Commercial Planning and Strategy Manager

Sky Mobile is growing fast – with over 3 million customers and ambitious plans for the year ahead. Our Commercial Strategy Team is at the heart of this growth: we lead the planning cycles, steer key initiatives, and feed the insights that shape Mobile’s biggest decisions. We’re looking for a Commercial Planning and Strategy Manager to help us deliver against stretching targets, oversee our key campaigns, and bring energy and structure to how Sky Mobile plans. 
 

As Commercial Planning and Strategy Manager, you’ll play a pivotal role in how Sky Mobile delivers against its targets. Working as part of the planning team, you’ll become our RTM expert and lead key elements of the quarterly planning cycle, while providing critical insights to guide decision-making. You’ll identify opportunities to close performance gaps, drive strategic initiatives to deliver the Mobile budget, and represent Mobile’s interests across the routes to market (RTMs). 

What you’ll do:  
 

Quarterly Planning & Forecasting 

• Build and own the quarterly bottom-up forecast (BuB), pulling together KPIs and targets by working with stakeholders across Finance, Trading, Marketing, and Supply Chain 

• Manage KPI phasing and weekly targets, providing clear insight on plan versus PY/ Budget, identifying gaps and opportunities to course-correct 
   

Routes to Market (RTM) Expert 

• Act as Sky Mobile’s RTM expert, developing an in-depth understanding of each RTM to ensure targets are realistic and reflective of performance potential 

• Define quarterly RTM overlays to support sales against commercial priorities, owning the overlay budget and spend decisioning 

• Lead RTM working groups and workshops to engage stakeholders, share best practices, and maintain momentum 

• Partner with GTM teams to ensure alignment and delivery of quarterly plans 
   

Campaign Management & Strategic Insights 

• Own strategy for major Mobile campaigns, including Black Friday, Christmas, Back to School, and Summer Sale 

• Guide GTM and Marketing teams on quarterly plans, ensuring activity is aligned to commercial goals 

• Support the broader Commercial team by feeding in insights and identifying new opportunities for growth 
   

What you’ll bring:  

Essential criteria:   

• Experience in a commercial strategy, planning, or performance analytics role within a fast-paced, data-driven environment (e.g. telecoms, FMCG, retail, or consultancy) 

• Advanced Excel skills, including complex formulas, pivot tables, and scenario modelling 

• Proven experience using Tableau or similar BI tools to build dashboards, extract insights, and communicate performance trends to senior stakeholders 

• Strong commercial acumen, with a track record of translating data into actionable strategies that drive revenue, margin, or customer growth 

• Experience managing quarterly forecasting cycles, including bottom-up planning, KPI phasing, performance tracking and target setting 

• Demonstrable understanding of RTMs (Routes to Market) and how channel performance is influenced by overlays, incentives, and customer behaviour 

• Experience building and managing KPI frameworks, including setting targets and tracking performance against budget and prior year 

Benefits and perks  
 

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:   

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema    

• Pension package with up to 9% employer contribution  

• Private healthcare with mental health support   

• Aviva Digital GP and dental insurance   

• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect   

• Sharesave and Tech schemes   

• A range of Sky VIP rewards and experiences  

How you’ll work  

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.  

Your office base   
 

Osterley  
 
Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.   

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles. 

Who we are  

We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.