Marketing Digital Analyst

Overview

CAREERS TO SMILE ABOUT

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

The Marketing Digital Analyst role will support the ongoing management of the Digital Asset Management (DAM) platform operations for PepsiCo Foods North America (PFNA). This includes acting as primary Point of Contact for Brand Teams, other Internal Stakeholders and External Stakeholders including agency partners. It will also support the management of web content updates to PFNA websites via the Drupal Content Management System (CMS) and provision of basic analytics using Google Analytics. 

 

Your Impact

As Marketing Digital Analyst your responsibilities would consist of:

• Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to D3 and PFNA brand teams
• Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
• Partner with IT and Marketing to ensure full system integration and workability
• Support embedding Asset Management within PFNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
• Partner with PFNA marketing teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
• Onboard PFNA marketing team and their agency partner to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users
• Develop reports to monitor and track number of requests, usage stats etc. and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management  solution
• Support content updates across PFNA websites at direction of brand teams
• Support development of PFNA website analytics at the direction of the D3 PFNA Digital Team

Qualifications

Who Are We Looking For?

• Bachelor’s degree in marketing, digital marketing, data analytics, or a related field. 
• 2+ years of experience in marketing technology, ideally with experience in Digital Asset Management systems or in a cybrarian capacity
• Fluency in English is required 
• Proven experience managing and fulfilling large sets of assets in complex asset management environments 
• Strong communication and cross-functional skills, with ability to engage, listen, and collaborate with internal and external partners to align from operational strategy through execution 

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.  What can you expect from us:   • Opportunities to learn and develop every day through a wide range of programs. • Internal digital platforms that promote self-learning. • Development programs according to Leadership skills. • Specialized training according to the role. • Learning experiences with internal and external providers. • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. • Financial wellness programs that will help you reach your goals in all stages of life. • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.   We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.