Vice President Director, Data and Analysis

Company Description

 

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

 

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

 

This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

 

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

This role puts you at the heart of an innovative way of working within Publicis Groupe. Championed as one of the most exciting and forward-thinking pieces of business, you will be part of a pioneering team that works on one of our largest accounts. This team brings together the best Publicis Groupe's subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It does require fast thinking, highly collaborative, positive energy, and will be very rewarding for the right person.

 

The Data Governance VP Director leads the data governance and structure for our client media data. They are responsible for ensuring that data is structured, connected and governed appropriately across the Constellation ecosystem – and that our data operating model evolves as the ecosystem evolves. This includes taxonomy, ecosystem governance, data strategy and capability development, automation, new tech + AI, and accountability. The person in this role is responsible for internal and client facing communication and process development for these projects and should be a strong cross-team collaborator and communicator.

Responsibilities

Lead Data Governance and take Constellation into the future of data structure and evolution

• Taxonomy & Data Standards: Own the taxonomy and broader data standards required to create consistency across planning, activation, platforms, reporting, measurement and analytics. Ensure standards remain current as platforms, business requirements and downstream use cases evolve.
• Data Ecosystem Governance: Understand how data moves across the ecosystem - from media planning and activation through platform partners/APIs into Constellation, reporting, measurement and downstream applications. Identify gaps, inconsistencies and structural issues that prevent data from connecting effectively across those environments.
• Data Strategy & Capability Development: Partner closely with Data Strategy, Data Operations, Analytics, Engineering and Ad Tech when designing new data capabilities. Governance should be involved upstream, helping establish data requirements and standards as solutions are designed and set up proper QA checkpoints throughout data collection/measurement.
• Automation & Process Improvement: Identify governance and data processes that remain unnecessarily manual and work with Data Strategy, Data Ops and Engineering to simplify or automate them. This includes looking beyond Governance’s own processes to identify inefficiencies created by how data is structured, transferred or managed across teams and systems.
• New Technology & AI Governance: Provide the data governance perspective for AI, automation, Copilot and other emerging capabilities. The role should help establish how governed, structured and reliable data can enable these capabilities while ensuring appropriate controls and standards are built into their design.
• Operating Model & Accountability: Establish clear ownership across Governance, Data Operations, Investment, Strategy, Analytics, Engineering and platform teams. The Governance Lead should define standards, controls and accountability, while ensuring operational execution resides with the teams best equipped to perform it. Support data teams including audience and insights, data science, data platforms and performance analytics. This includes development of documentation and training to ensure compliance.

Qualifications

• 8 + years of experience ad/media research and analytics
• Understanding of statistical best practices for developing testing and reporting
• Excellent organization and communication skills, both written and verbal
• Ability to work both independently and collaboratively
• Prior experience working with Data Governance, data structure and development of best practices for data clarity and hygiene
• Ability to collaborate and communicate with both data and non-data centric teams with both client and internal teams
• Experience with clean rooms and/or publisher analytics environments
• Demonstrate critical thinking and problem-solving abilities
• Self-motivated, willing and able to learn in a fast-paced environment
• Experience with AI and developing agents

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

 

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $135,375.00 - USD $185,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.