Head of Marketing

About Code Sapiens: CodeSapiens is an online community of developers. The platform will offer a host of valuable resources to the developer community. Some of which include technical courses (video + text content), a world-class developer coding environment, internships, and opportunities with leading start-ups and companies in India and globally. About the Role: We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you. ResponsibilitiesCraft strategies for all Marketing teams, including Digital, Advertising, and CreativePrepare and manage monthly, quarterly and annual budgets for the Marketing departmentSet, monitor, and report on team goalsEnsure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)Analyze consumer behavior and determine customer personasIdentify opportunities to reach new market segments and expand market shareMonitor competition (acquisitions, pricing changes, and new products and features)Coordinate sales and marketing efforts to boost brand awarenessRequirements2-3 years of experience in marketing, preferably within the ed-tech industryExperience running successful marketing campaignsSolid knowledge of FB, Google, LinkedIn Ad ManagersLeadership skills with the ability to set and prioritize goalsAnalytical mind