- Location
- Milford, MA, US
- Department
- IT
- Experience
- 2+ years
- Education
- Bachelor
- Closing date
- Today
- Source
- iCIMS
Description
Overview
Reporting to the Director of Digital Demand within Waters' Analytical Sciences Division, this highly visible role is the analytical engine behind how we market. You will turn campaign, website, and funnel data into clear stories and sharp recommendations that guide where the team invests, tests, and optimizes, and you will see your insights change decisions and drive revenue.
The ideal candidate is curious, analytical, and eager to make an impact, someone who thrives in a fast-paced environment, loves finding the "why" behind the numbers, and communicates findings so that anyone can act on them. You will bring a passion for data-driven marketing and a drive to help unlock new digital revenue opportunities while continuously improving performance.
Responsibilities
- Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
- Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
- Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
- Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
- Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
- Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
- Segment audiences and size opportunities to support planning, AOP, and investment cases.
- Translate complex data into concise insights and compelling presentations for senior leaders.
Qualifications
- Bachelor's degree in marketing, business, analytics, or a related field required
- 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence
- Proficiency with web analytics tools (e.g., GA4, Adobe Analytics) and BI/dashboard tools (e.g., Tableau, Power BI, Looker)
- Strong SQL and advanced Excel skills; Python or R a plus
- Working knowledge of A/B testing, statistics, and marketing attribution
- Strong communication & organizational skills
- Excellent presentation and data storytelling skills
- Experience in B2B, eCommerce, or life sciences environments strongly preferred