(USA) Senior Manager, Product Marketing

Position Summary...

What you'll do...

Role summary:
The Senior Product Marketing Manager plays a critical role on the Walmart+ Strategic Partnerships Marketing team, owning strategy and execution for new and core benefits, including Video Streaming Choice and Gas Savings. Reporting to the Director, this role leads integrated, full-funnel marketing strategies from planning through execution and optimization. They will partner with Product, UX, Creative, Site Operations, Analytics, Legal, Business teams, and external partner marketing teams to drive benefit awareness, utilization, and member acquisition. This role will influence the benefit experience and roadmap upstream—bringing the member perspective and consumer insights into benefit design, value proposition development and member journeys.
About the team:
Walmart has always understood the importance of putting the customer first. From everyday low prices to ongoing omnichannel innovation, we serve 95% of America. Our customers rely on Walmart to save money and live better. Walmart+ helps them maximize those savings by unlocking member benefits that make life simpler, more convenient, and more rewarding. Our best-in-class marketing organization drives Walmart+ membership growth by converting customers into members and delivering ongoing value across owned and paid channels, as well as partner touchpoints.
What you'll do:

• Own marketing strategy for core Walmart+ benefits and future third-party benefits, developing integrated, full-funnel plans to drive awareness, member acquisition, benefit utilization, and incremental member value.
• Lead new member benefit launches end-to-end, from initial strategy and positioning through go-to-market planning, cross-functional execution, launch readiness, and post-launch optimization, ensuring alignment with business objectives and timelines.
• Translate the Director’s strategic vision into execution by independently driving priorities forward, navigating ambiguity, and developing solutions that keep initiatives on track.
• Drive ongoing optimization by partnering with other teams to evaluate performance, identify opportunities, and leverage data, consumer insights, and testing to improve effectiveness and benefit utilization.

What you'll bring:

• 10+ years of experience in product marketing, partner marketing, or membership marketing, with a proven track record of independently leading complex, high-impact initiatives.
• Demonstrated experience developing and executing full-funnel marketing strategies and go-to-market plans across paid, owned, and partner channels.
• Hands-on, detail-oriented, and solutions-driven leadership style, with the ability to balance strategic thinking with tactical execution, independently navigate complex challenges, and drive results with minimal oversight.
• Data-driven mindset with the ability to translate performance insights, consumer behavior, and testing into actionable marketing strategies and recommendations.
• Experience using AI-enabled tools to accelerate insight development, improve creative effectiveness, and streamline planning and operating workflows.
• Bachelor’s degree required.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.