Social Lead

About the Role

What You'll Own

Strategy & Narrative

• Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms
• Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community
• Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines
• Develop channel/product-specific strategies that balance global consistency with regional relevance

Team Leadership & Operations

• Lead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other departments
• Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale
• Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications
• Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response

Campaign & Content Execution

• Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable
• Oversee influencer strategy — from shortlisting and legal clearance to performance tracking
• Manage the production agency relationship for high-quality video content the internal team cannot produce at speed

Data, OKRs & Reporting

• Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social
• Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems
• Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively
• Leverage AI tools for trend harvesting, content optimization, and competitive analysis

Cross-Functional Collaboration

• Work closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort
• Align with the Strategy Office on global go-to-market strategy and upper-funnel performance
• Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions

What We're Looking For

Must-Have

• 4–8 years of social media experience, with at least 3 years in a leadership role managing a team
• Marketing background — you think in campaigns, narratives, and audience journeys, not just posts
• Proven track record of growing social accounts at scale for a global brand (1M+ followers preferred)
• Strong project management skills — you can run multiple workstreams, manage agencies, and hit deadlines without chaos
• Experience with Sprinklr or equivalent enterprise social media management platforms
• AI-native mindset — you actively use AI tools in your workflow for content, research, and analysis
• Exceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong plus

Nice-to-Have

• Experience managing influencer programs end-to-end, including legal and compliance workflows
• Background working with executive communications — writing for or managing the social presence of C-suite spokespeople
• Experience with rebranding or brand evolution at a global company
• Familiarity with OAP/project management systems and cross-functional campaign coordination
• Deep knowledge of crypto, Web3, or fintech — you can write about DeFi, trading products, and market events without needing a translator (optional)

What Makes This Role Unique

• You'll be shaping the social voice of a top-3 global crypto exchange during a pivotal rebranding moment
• Direct access to and collaboration with the executive leadership
• A team that is genuinely invested in getting better — we're building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-August)
• Real budget, real agencies, real campaigns — this is not a one-person show
• A culture that values ownership, speed, and creative courage

What We Don't Want

• Someone who needs to be told what to post
• Someone who can't write a content brief or manage an agency
• Someone who treats social as a support function rather than a growth engine
• Someone who can't handle ambiguity or a fast-moving environment