Social Media Assistant (Intern)

Social Media Assistant (Intern)

Are you passionate about photography, digital storytelling, and building online communities?

OM Digital Solutions (OM SYSTEM) is seeking a motivated and creative Social Media Assistant to support our Marketing team until March 30, 2027 (20 hours per week) in Bethlehem, Pennsylvania. This role is a hybrid position.

In this role, you will assist with the planning and execution of content across our regional social media accounts.



What you’ll do:

Primary Responsibilities (50%)

• Maintain a content calendar based on direction from line managers
• Publish Instagram stories to maintain strong audience engagement
• Write compelling captions using relevant camera terminology and clear calls-to-action (CTAs)
• Generate and edit digital content using Canva and CapCut to support multi-channel marketing initiatives
• Curate user-generated content and customer photography
• Research trending audio, content formats, and photography-related hashtags

 

Community Engagement (25%)

• Respond to direct messages
• Engage with camera enthusiast accounts

• Actively participate in photography and camera communities
• Monitor brand mentions and interact with tagged content
• Respond to story replies and initiate engaging conversations

 

Strategy & Analytics (25%)

• Track daily Instagram Insights metrics
• Analyze top-performing reels and posts
• Monitor competitor accounts and industry trends; research emerging camera gear and photography developments, and report findings monthly to the line manager
• Prepare detailed monthly performance reports

 

What you’ll need:

• Currently enrolled as a student pursuing a degree in Marketing, Communications, or a related field
• Availability to work 20 hours per week until March 30, 2027
• Proficiency in English; additional languages are a plus
• Strong understanding of advertising, public relations, marketing communications, social media, trade marketing, creative production, and media analysis
• Knowledge of consumer products, consumer electronics, or photography is preferred
• Proficient user of MS Office, Canva, CapCut, and other standard office software
• Strong analytical skills with high attention to detail
• Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management

Strong Plus:

• Personal photography portfolio
• Experience growing Instagram accounts
• Familiarity with camera brands and models
• Adobe Lightroom and/or Photoshop skills
• Video editing skills
• Solid understanding of camera specifications and terminology

 

What we offer:

• A fast-paced and dynamic organization with the opportunity to contribute your own creative ideas
• Flexible working hours
• Access to LinkedIn Learning
• Hands-on experience in a global imaging brand environment

 

Are you ready to start your journey with us and help shape the future of our brand?

We can’t wait to meet you!