Senior Manager, Marketing Campaigns

What does a Senior Manager, Marketing Campaigns at CoderPad do?

Own the campaigns that drive the quarter. You'll develop the narrative and creative direction that our demand gen and events programs get built around, so every campaign has a real story behind it instead of generic messaging. Manage, share, align everyone to the campaign calendar that drives content themes for all channels.

Write and build the assets that differentiate us. Take CoderPad's positioning and turn it into thought leadership, campaign content, educational assets and bottom of funnel offers that customers and prospects actually want to consume, you're hands-on in the writing and building, not just setting direction for someone else to execute.

Run our awareness channels. Organic social, podcasts, PR, and influencer/partnership content are yours to build and grow, with the goal of expanding how many of the right people know who CoderPad is, how many accounts are warm, and prepping audiences for demand. 

Set the brand bar everyone else builds from. Tone, voice, and visual consistency across every asset the company puts out — you're the reference point when someone asks "does this sound like us?"

Partner closely with Demand Generation, Events, and Product Marketing. You won't run their channels, but your work is the raw material theirs runs on, from thought leadership to compelling bottom of funnel offers that really convert, and for sales enablement content specifically, you're a partner and reviewer alongside Product Marketing to make sure it holds together with everything else CoderPad is saying.

As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a Marketing team to drive awareness and demand for our technical hiring platform and support our GTM teams. 

This role reports to VP, Marketing. 

This role is located in North America and works on eastern time.