Marketing Director

Job Title: Marketing Director

Location: Toronto, ON (Remote)

Estimated Duration: 12 Months
 

 

About the role
We're looking for an experienced B2B marketer to lead client's marketing function for 12 months while our Marketing Director is on maternity leave. You'll work closely with leadership on priorities and take the lead on planning and delivering the work across content, campaigns, events, and partner marketing. This is a hands-on role that balances strategy with doing the work. You'll lead a direct report and work closely with our Sales, Customer Success, and Product teams.
What you'll do
Strategy and leadership

• Set marketing priorities, build the content calendar, pitch new campaigns, and report monthly on results
• Manage and mentor one direct report, and manage the budget and vendors
• Work hands-on with Sales, Customer Success, and Product as their marketing partner, and write internal marketing communications

Content and channels

• Write all content: blogs, case studies, white papers, thought leadership, news releases, and leadership presentations
• Plan, write, design, and schedule social posts for LinkedIn, YouTube, and Facebook, and create and edit videos for webinars, social, and the website
• Update and maintain client webiste, keeping it current, working, and optimized for SEO and AEO

Events and webinars

• Run internal and external webinars end to end: choose topics, book speakers, write the content, promote, host, and follow up
• Run event sponsorships like SIA CWS Summit end to end, from booth and logistics to lead tracking and follow-up
• Plan and run client and corporate events, such as executive dinners and the year-end event

Sales and partner marketing

• Create and update all sales collateral and tools: decks, one-pagers, business cases, competitive intel, and Supademo demos
• Run partner co-marketing, write partnership announcements, and complete partner program applications

Marketing operations and brand

• Build and run HubSpot workflows, email campaigns, and nurture programs, manage lead handoff, and support Sales in HubSpot as needed
• Set creative direction and keep branding consistent across all materials, including branded merchandise
• Take on other marketing requests from across the business as needed

What you bring

• 7+ years of B2B marketing experience, ideally in SaaS, HR technology, or workforce solutions
• strong writing and editing skills, with a portfolio of content you've produced
• Experience planning and running webinars, trade shows, and hosted events
• Hands-on HubSpot experience (Marketing Hub; admin experience is a strong asset)
• Experience managing WordPress sites (Elementor, WP Engine) and working knowledge of SEO and AEO
• Video editing skills for webinar recordings and short social videos
• Comfort with Supademo, Google Analytics, Zoom, Microsoft Teams, Google Meet, Microsoft Office, and Google Workspace
• Experience managing a marketing budget, agencies, and vendors
• Comfort using AI tools like Claude for content creation and marketing operations
• A proactive self-starter who spots what needs doing and takes ownership of moving it forward

Nice to have

• Knowledge of contingent workforce, Direct Sourcing, VMS, or MSP markets
• Experience marketing to HR, Talent Acquisition, or Procurement buyers at enterprise companies
• Experience with Adobe Creative Suite
• Partner or channel marketing experience