Senior Content Manager (w/m/d) AI-first

We are rebuilding our brand marketing AI-first: campaign, content and social in one team, with AI as the standard tool from brief to finished asset. You run the content work for one or more of our brands (IONOS, STRATO, home.pl, Fasthosts, Arsys, World4You, Piensa): video and text for YouTube, social, blog, newsletter and podcast. Formats, scripts and AI adaptations originate with you, and you bring agencies and freelancers in when volume or complexity calls for it.

Tasks

• You own formats from idea to publication: concept, production, editorial plan, rollout across YouTube, short-form, social video, blog, newsletter and podcast, including adaptation for local markets.
• You turn products into stories, above all around our AI products, and decide which formats continue, which get rebuilt and which get retired.
• You do it yourself where tools, rights and quality allow it: cut a video, write an article, pull a language version, set up a format. Script, story and format originate with you, not with the vendor.
• You steer by the numbers that matter (reach and trend, watch time, returning viewers, output per asset, content-to-signup signals), plan tests for hooks, thumbnails, titles and formats and bring the learnings to Campaign, Social Media and PR.
• You build and run your own workflows and agents for recurring tasks: derivatives, localisation, versioning, reporting.
• You set the guardrails together with Legal and Design (brand compliance, usage rights, AI content disclosure) and decide which new tools go into the standard process.
• You think in a flywheel: one core asset becomes many derivatives. You help build the asset library, prompt library and format history, so the team gets faster with every cycle.

Qualifications

• At least 6 years in content production, editorial or video, in-house, agency-side or as a creator, with at least two formats you built yourself and whose numbers you know.
• Hands-on mindset: your first question is whether you can do it yourself, not who can do it for you. You have examples of taking over something that used to run externally.
• You can do video and text at senior level and decide which topic needs which format. You explain tech and B2B topics so that tradespeople and founders get them on first read.
• You judge a format on the idea and on the result, and you argue both, in front of the agency and in front of the performance team. You plan tests instead of only reading results.
• You already work AI-first and can prove it: which tools, what output, what it saved in time or production cost. Examples from your daily work count more than certificates.
• Practice with generative image and video production (e.g. Midjourney, Flux, Firefly, Veo, Runway, Sora) and with language models (e.g. Claude, ChatGPT, Gemini). You build automations yourself, at least at the level of n8n or Make.
• You understand the logic of Campaign, Social Media, PR and Online Marketing: campaign cycles, platform formats, earned media, search. Several brands or markets in parallel, podcast production and DAM systems are welcome.
• Fluent German and English.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.