Media & Influencer Specialist

Job Description:

We are looking for a Media & KOL Specialist who is familiar with social media and content ecosystems. This role will be responsible for building and executing the brand's KOL/Influencer/KOC seeding matrix in the China market. The position focuses on content-driven marketing strategies, establishing and maintaining influencer resources, executing seeding campaigns, and driving measurable growth for the brand in China.

【Core Responsibilities】

1. Omni-channel KOL/KOC Seeding Strategy & Execution (70%)

• Resource Development: Discover KOLs, influencers, and KOCs on platforms such as Xiaohongshu (Red), Douyin, and Bilibili who align with the brand's image. Build and maintain an influencer database (including a mass seeding matrix of nano-influencers).
• Brief Writing: Independently write clear and actionable influencer briefs based on product selling points and campaign objectives (brand awareness / conversion / search share). Briefs should include key messages, keyword embedding, mandatory talking points, restricted keywords, comment section guidelines, etc.
• Seeding Execution: Manage the end-to-end process – influencer screening → brief distribution → script/outline review → content revision communication → scheduling & posting → comment section monitoring → data collection.
• Performance Optimization: Track metrics such as CPM, CPE, search-back rate, store UV, ratio of disclosed vs. undisclosed posts, and deliver post-campaign analysis reports.

2. Platform Deep Dive & Operations (15%)

• Understand each platform's compliance boundaries (e.g., restricted keywords on Xiaohongshu, marketing-related throttling on Douyin, "sponsored content" phrasing norms on Bilibili) to avoid content violations.
• Understand platform algorithm and traffic distribution mechanisms, and be able to suggest title/cover/hashtag optimizations based on organic performance data.

3. Competitor Monitoring & Viral Content Analysis (10%)

• Regularly monitor key competitors' seeding activities on Xiaohongshu, Douyin, and Bilibili, and deconstruct the brief logic behind their viral posts/videos.

4. Process & Budget Management (5%)

• Manage collaboration workflows (contracts/payments/invoicing). Familiarity with major cooperation channels (Pugongying, Xingtu, direct outreach, etc.).

【Qualifications】

• Experience: 3+ years of experience in social commerce, digital marketing, or media in China. Candidates with prior media execution roles at MCN agencies, DP/creative agencies are preferred.
• Briefing Ability: Ability to translate brand "product selling points" into "content language" that influencers want to film and followers want to watch – crafting briefs that provide structure while leaving room for creativity.
• Deep Platform Understanding: In-depth knowledge of the content logic and algorithmic differences across Xiaohongshu (search-focused + aesthetic-driven), Douyin (completion rate + first 3 seconds), and Bilibili (depth + fan loyalty).
• Content Judgement: Ability to spot fake engagement (bots/fake followers) at a glance, and to anticipate whether an influencer will struggle to execute the brief or miss the intended direction.
• Communication Skills: Ability to provide clear, actionable revision feedback – not just "this doesn't feel right".
• Tool Proficiency: Proficient in Microsoft Office. Familiarity with platform analytics tools is a plus.

【Nice to Have】

• Experience with projects in Greater China (Mainland China / Hong Kong / Taiwan)
• An existing portfolio of KOLs or media contacts
• Experience in consumer electronics / lifestyle / fashion brands

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. 

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

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Location:

Shanghai City, Shanghai