- Location
- China - Shanghai Office
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Education
- Bachelor
- Closing date
- Today
- Source
- Workday
Description
Roles & Responsibilities：
• Develop and execute the content roadmap for Douyin store livestream based on the sales plan provided by channel sales, covering all content-related touchpoints (livestream, short videos, visual assets, campaign integration).
• Work closely with the DP team to plan, produce, and review Qianchuan short video creatives, ensuring alignment with brand guidelines and ad performance goals.
• Manage livestream host scripts and host talent: build and optimize script frameworks, participate in host selection/training/scheduling, and ensure hosts deliver consistent brand messaging and compliance.
• Oversee livestream set decoration and all visual materials, maintain version control and brand consistency.
• Act as the content bridge for brand campaigns: translate brand campaign briefs (new product launches, platform mega sales, seasonal events) into actionable livestream content plans, including short videos, live scripts, visual elements, and host talking points.
• Collect and analyze content-side performance data and provide insights for continuous optimization.
Requirements：
• Bachelor's degree or above in E-commerce, Sales, Marketing, or related fields.
• Fluent in both written and spoken English, capable of meeting daily work communication needs.
• At least 5Y+ years of experience in the E-commerce industry; priority will be given to candidates with relevant Douyin eMKT experience.
• Have basic knowledge of the Douyin ecosystem and the business model of livestreaming.
• Possess certain organizational coordination and project support capabilities, and be able to assist in completing assigned tasks.
• Have good cross-departmental communication awareness and be able to collaborate efficiently to advance work.
• Strong execution ability and sense of responsibility, able to complete work tasks with quality and quantity guaranteed.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
