Vice President, Global Enrollment Marketing and Strategic Communications

Position Summary

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The Vice President for Global Enrollment Marketing and Strategic Communications is a senior leader within Global Enrollment Management and Student Success (GEMSS), serving as a senior strategist for the University's enrollment marketing, institutional positioning, and lifecycle communications, leading strategy development and execution in alignment with the Senior Vice President for Global Enrollment, Student Success, and Institutional Positioning. This role provides strategic leadership for undergraduate enrollment marketing across NYU’s global campuses and programs, while offering advisory and analytic support for graduate and professional enrollment. The Vice President leads an integrated, data-driven marketing and communications function that advances enrollment outcomes, strengthens NYU’s global reputation, supports student success, and ensures a cohesive experience for students and families from prospect through enrollment and beyond. 

 

Reporting to MJ Knoll-Finn, Senior Vice President for Global Enrollment, Student Success, and Strategic Positioning, this senior leader operates in close partnership with Admissions, Student Success, Development and Alumni Relations, and Central Communications. The Vice President leads a team of roughly 25 FTEs and has three direct reports.

 

The next Vice President for Global Enrollment Marketing and Strategic Communications will step into a moment of profound opportunity for NYU. This leader will help shape the University’s global story, strengthen its market position, and guide a highly talented team in elevating NYU’s enrollment and student success mission. 

 

Key opportunities include:

 

Elevate NYU’s Global Story and Competitive Position

Advance an Aligned, Insight-Led Approach to Institutional Positioning

Navigate a Complex and Rapidly Changing Higher Education Landscape

Further Build and Optimize a High-Performing, Mission-Driven Team

Harness and Elevate NYU’s Entrepreneurial and Creative Culture

Strategically Support NYU’s Revenue Ambitions

Provide Entrepreneurial Leadership in Operational Design and Strategy

Deepen Integration Across the Student Lifecycle

Partner with Senior Leadership as a Strategic Advisor

Model Purpose, Integrity, and a Deep Commitment to Community

 

New York University seeks a visionary and strategic senior leader to serve as its Vice President for Global Enrollment Marketing and Strategic Communications. The ideal candidate will bring a blend of strategic imagination, analytical discipline, and collaborative leadership to guide a sophisticated, globally oriented enrollment marketing enterprise. They will understand the breadth and complexity of NYU’s global footprint and possess the judgment and insight needed to position the University strongly for the future.

Qualifications

Required Education:Master's Degree in Higher Education Administration, Business Administration, Marketing, or related field.Preferred Education:Doctoral Degree in a related areaRequired Experience:10+ years progressive leadership experience in enrollment marketing, communications, or strategic positioning within higher education or a related field. Must include demonstrated expertise in undergraduate and graduate enrollment marketing and funnel development; experience serving as a strategist for rankings and institutional positioning; and demonstrated success in cross-functional leadership and building collaborative partnerships across complex organizations.Required Skills, Knowledge and Abilities:Proven success using data, market research, benchmarking, and competitive analysis to drive enrollment strategy and outcomes. Strong understanding of global higher education markets, enrollment trends, and student/parent decision-making. Exceptional storytelling and communication skills, with the ability to elevate institutional distinctiveness through narrative and data. Strategic Insight: Ability to translate market research and data into forward-looking enrollment strategies. Storytelling: Skilled at crafting compelling, distinctive narratives that elevate NYU’s brand. Collaborative Leadership: Strong record of building partnerships and leading across organizational boundaries. Analytical Acumen: Expertise in benchmarking, rankings, ROI analysis, and data-driven decision-making. Global Perspective: Ability to adapt strategies to diverse cultural and market contexts. Innovation and Adaptability: Skilled at balancing long-term strategy with hands-on execution in a fast-paced environment.

Additional Information

In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $415,000.00 to USD $485,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items. NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.