Brand Analyst

Overview

CAREERS TO SMILE ABOUT 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. 

Responsibilities

The Opportunity  

Follow up of marketing strategies driven by deep knowledge of consumer, market insight, and brand analysis connecting internal and external data to ensure en-to-end execution and contribute to sustainable brand growth.

If you consider having skills of intellectual curiosity by eager on discovering new insights and startup mindset to be professionally restless… always looking for the best next business idea, this position is for you!

 

Your Impact   

As Brand Analyst your responsibilities would consist of …

• Tracking of A&M budget, by creating & tracking all expenses.
• Focus on market analysis: analyze markets and competition, demand satisfaction & creation KPIs.
• Support AOP creation, identifying key market opportunities to drive growth through all brands.
• Support key partner relationship with internal & external agencies
• Track the execution of solid plans for sales channels.

Qualifications

 

Who Are We Looking For?   

• Curiosity of learning
• Experience in Brand/Marketing/ Innovation/Finance projects.
• Tracking projects
• Market understanding & analitycal skills.
• Good relationship skills, both internally and externally.
• Fluent written English

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.  

What can you expect from us:  

• Opportunities to learn and develop every day through a wide range of programs.   
• Internal digital platforms that promote self-learning.   
• Development programs according to Leadership skills.   
• Specialized training according to the role.   
• Learning experiences with internal and external providers.   
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.   
• Financial wellness programs that will help you reach your goals in all stages of life.   
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.  
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.   

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.