- Location
- Boston
- Department
- Marketing
- Seniority
- VP
- Experience
- 10+ years
Description
COMPANY OVERVIEW
KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.
Position Summary
KKR is seeking a Vice President, Marketing Analytics for Content & Product Marketing to improve the effectiveness, relevance, discoverability, and commercial influence of KKR’s content and product marketing. This individual will serve as the senior analytics partner to the Content Marketing and Product Marketing teams, translating performance data into insights that sharpen content strategy, product positioning, audience engagement, and marketing investment decisions.
The VP will own content and product level performance analysis across thought leadership, webcasts, digital experiences, asset class themes, and product marketing initiatives. The role will connect content engagement to lead generation, sales activity, opportunity progression, product interest, pipeline, and fundraising influence, while partnering with channel analytics leads that own distribution, campaign, funnel, and channel performance.
The ideal candidate brings strong experience in marketing analytics, content and digital performance measurement, SEO insights, experimentation, executive reporting, and cross-functional leadership. This role requires a strategic leader who can combine quantitative performance data with qualitative content insights and translate complex findings into clear recommendations for senior marketing and business stakeholders. This candidate should be laser focused on answering the ‘so what’ when in comes to stakeholder performance reports.
Key Responsibilities
- Serve as the primary analytics partner to Content Marketing and Product Marketing teams, defining performance frameworks, KPIs and strategic recommendations aligned to business priorities
- Own content and product level performance analysis across thought leadership, webcasts, asset class themes, product campaigns, landing pages and digital experiences.
- Connect content exposure and engagement to lead generation, sales engagement, opportunity progression, product interest, pipeline and fundraising influence
- Provide insights on thought leadership and webcast performance, including registration, attendance, viewership, engagement, replay activity, and audience follow-up behavior
- Partner with channel-specific marketing analytics leads to understand content distribution performance and contribute to a consolidated view of content, thought leadership, and fundraising influence
- Identify trends across content themes, asset classes, audience segments, formats, topics, and campaigns to inform content planning, product positioning and marketing priorities
- Support monthly and quarterly business reviews with executive ready insights and presentations across asset classes, products, campaigns, audience segments and commercial outcomes
- Conduct keyword, SEO, audience, journey, and competitor content analysis to identify opportunities for improved discoverability, relevance, and growth
- Lead analytics for content testing and optimization, including A/B testing of copy, headlines, calls to action, landing pages, and content formats
- Build and maintain dashboards and recurring reports that translate complex data into clear, actionable insights for marketing and leadership teams. Ability to find and clearly communicate the story behind the numbers.
- Partner with Marketing Enablement to analyze content usage and engagement in Seismic and provide performance signals that inform content lifecycle, governance and retirement decisions
- Partner with Channel Analytics, Digital, Data & AI Enablement, Technology teams to improve reporting standards, data quality, taxonomy and scalable analytics capabilities
- Mentor and guide junior team members and contribute to building a high-performing analytics team
Experience & Skills
- 10+ years of experience in marketing analytics, content analytics, digital analytics, product marketing analytics, or related analytics roles, preferably in financial services, insurance, asset management, or B2B marketing
- Demonstrated experience serving as senior analytics partner to Content Marketing, Product Marketing, Editorial, or asset class marketing teams
- Deep experience measuring content performance across web, email, CRM, marketing automation, events, webcasts, social, paid media, and sales enablement platforms
- Strong understanding of content strategy, audience engagement, SEO, keyword research, digital journeys, and conversion measurement
- Experience developing executive level reporting and presenting actionable insights to senior marketing and business stakeholders
- Experience building dashboards using Tableau, Power BI, Looker, or similar tools
- Experience with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
- Experience with CRM and marketing automation platforms such as Salesforce, Marketo, Salesforce Marketing Cloud, or similar systems
- Proficiency in SQL and experience analyzing data from CRM, marketing, digital, content, and enablement platforms; experience using Python and cloud data platforms such as Snowflake and/or AWS Redshift preferred
- Strong leadership, analytical and stakeholder management skills with ability to influence and drive cross functional action
- Strong communication and presentation skills in communicating performance to marketing peers and stakeholders.
- Bachelor’s degree in marketing, communications, analytics, statistics, business, or a related field.
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This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.kkr.com/careers because of your disability. You can request reasonable accommodations by sending an email to [email protected]. Only emails left for this purpose will be returned.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.