Senior Sales Executive

Job Description

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world. For more information go to www.electroluxgroup.com.

Your Role

The Senior Sales Executive is responsible for driving sales growth, increasing market share, and strengthening Electrolux's retail and dealer network across the Sarawak region. This role is focused on expanding the distribution of Electrolux home appliances, including kitchen, laundry, floor care, air care, and small domestic appliances (SDA), while building strong customer relationships and delivering an exceptional in-store brand experience.

The ideal candidate is results-driven, commercially astute, and passionate about developing long-term partnerships with dealers and retail customers.

What you'll do :-

Sales Performance & Business Growth

• Achieve and exceed monthly, quarterly, and annual sales and revenue targets within the assigned territory.

• Identify new business opportunities and implement strategies to grow sales and expand market coverage.

• Drive sell-out activities to maximize market share and business performance.

Dealer & Customer Relationship Management

• Build, maintain, and strengthen relationships with key dealers, electrical chain stores, distributors, and independent retailers.

• Conduct regular business reviews with customers to monitor performance, identify opportunities, and ensure alignment with business objectives.

Retail Execution & Visual Merchandising

• Ensure excellent in-store execution by optimizing product displays, floor share, and merchandising standards.

• Work closely with retailers to maintain premium brand visibility, refresh aging displays, and maximize the effective use of Point-of-Sale Materials (POSM).

Market Analysis & Business Insights

• Monitor market trends, consumer preferences, competitor activities, pricing, and promotional campaigns.

• Provide timely market intelligence and recommendations to the Sales, Marketing, and Product teams to support business growth and strategic decision-making.

Trade Marketing & Campaign Execution

• Plan, execute, and monitor regional product launches, promotional activities, and seasonal campaigns to drive customer engagement and increase sales.

Product Training & Capability Development

• Conduct regular product knowledge and demonstration training for retail sales staff, dealer representatives, and promoters.

• Equip sales teams with the knowledge and confidence to effectively communicate the features, benefits, and value of Electrolux products.

Credit & Financial Management

• Monitor dealer accounts to ensure timely payment collections and maintain healthy credit standings.

• Resolve outstanding receivables promptly to minimize overdue accounts and support sound financial performance.

Who are you :-

• Minimum SPM qualification; Diploma or Bachelor's Degree is an added advantage.

• At least 3 years of sales experience, preferably within the consumer electronics, home appliances, or FMCG industry.

• Able to communicate effectively in English, Bahasa Malaysia, and Mandarin.

• Proficient in Microsoft Office applications.

• Strong communication, negotiation, and relationship management skills

• Self-motivated, target-oriented, and able to work independently

• Willing to travel extensively within Sarawak to manage customer accounts and business development activities.