Marketing Senior Manager, GHNW

The Marketing Senior Manager, GHNW is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness and business growth. This role partners closely with internal teams and external agencies to ensure cohesive, data‑driven marketing initiatives across channels and for multiple distribution channels.

Position Responsibilities:

• Manage marketing initiatives for new and enhanced specific business product rollouts

• Measure campaign and program effectiveness

• Recommend and develop appropriate communication vehicles and marketing campaigns for achieving specific business marketing objectives

• Manage day-to-day department operations and operational processes such as compliance review, material creation, and quality improvement

• Manage the development of materials for products including sales brochures, sales ideas, and training pieces, ensuring materials support business and marketing strategies

• Provide input into the budget process and manage departmental costs within budgeted guidelines

• Other duties as assigned

• Support, manage, and facilitate business partner relationship with design firms and other marketing vendors

• Assist in design and management of website content

• Assist in the development of marketing communication strategies and plans

Required Qualifications:

• BS/BA in marketing or related field

• 7+ years experience in Financial Services industry, preferred life insurance industry with experience and exposure to the Asia and Middle East regions

• 5+ years experience in marketing communications, including some project management, product, and / or operations experience preferred

• Superior written and verbal communication skills

• Proven success in launching products and programs

• Knowledgeable in key industry trends and best practices

• Ability to research, identify, and analyze trends

• Excellent time and project management

• Familiarity with content workflows (briefs, reviews, approvals, versioning) and brand guidelines

• Proficiency with PowerPoint, Excel, project tools (e.g. Smartsheet, Jira), and marketing automation tools (e.g. Marketo)

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Hybrid