Head of Marketing

Department: Operations

Employment Type: Full Time

Location: Client

Compensation: ₱70,000 - ₱80,000 / month

Description

Key Responsibilities

• Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership. 
• Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews. 
• Brand stewardship: Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery. 
•  HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt-in controls, and reporting. 
• Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state-level requirements. 
• MLO satisfaction: Run the marketing intake process, hold the team to a 48-hour SLA, and gather feedback from the MLO advisory group monthly. 
• Content calendar: Own the rolling 90-day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns. 
• Process documentation: Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates. 
• Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume. 
• Quarterly planning: Build subsequent quarterly plans and budget requests from performance data 

Skills, Knowledge and Expertise

• 5+ years of marketing experience with at least 2 years in a leadership or team management role. 
• Direct hands-on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred. 
• Experience in mortgage, fintech, real estate, financial services, or another regulated industry. 
• Excellent written and spoken English. 
• Demonstrated ability to build process from scratch — not just execute someone else's playbook. 
• Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow. 
• Strong project management skills with experience juggling multiple workstreams simultaneously. 
• Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly. 
• Canva for Teams experience including brand kit and template lockdown. 
• Experience working with offshore/distributed teams or US-based clients. 
• Background in B2B2C or partner-enabled marketing models 
•  HubSpot Marketing Hub 
• Canva for Teams 
• Claude Pro 
• Slack, Waybook, Google Workspace 

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided