Field Marketing Manager (m/f/d) – North America

About the Role

xSuite is growing its North America presence and is looking for a hands-on Field Marketing Manager to own end-to-end event and community marketing for the region. You'll drive our webinar and event calendar from first concept to post-event follow-up, be the face of xSuite within the industry communities and partner ecosystems that matter to our SAP-focused buyers, and act as the connective tissue between global HQ marketing and local execution in North America. You'll join a young, dynamic team — both the Global Marketing team and a US team built around a driven BDR, strong AEs, and seasoned GTM leadership.

What You'll Own

• Events & Webinars, End-to-End: Plan, produce, and run the full lifecycle of North America events and webinars — concept, speaker/content coordination, promotion, logistics, execution, and post-event follow-up/reporting.

• Industry Communities & External Stakeholders: Build and manage relationships with industry associations, user groups, analysts, and partner organizations relevant to SAP-driven finance and procurement audiences.

• Pipeline Generation & Sales Impact: Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline, qualified meetings, and revenue opportunities.

• Customer Contact & Case Studies: Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility.

• Lead Processing in HubSpot: Own lead capture, routing, and follow-up workflows in HubSpot for all North America events and campaigns, ensuring clean handoff to the BDR/sales team.

• Budget Co-Ownership: Shape and manage the regional marketing budget to maximize impact, with co-ownership in driving overall marketing strategy for North America.

• HQ–Local Bridge: Act as the link between global marketing HQ and North America execution, keeping regional plans aligned with central priorities and vice versa.

• Message Localization: Translate central messaging, campaigns, and content into initiatives that land with the North America market and its specific audiences.

• Hands-On Delivery: This is a builder role, not a strategist-only seat — you'll be running the logistics as much as setting the plan.

What You Bring

• Experience working hand-in-hand with software sales teams, with a strong understanding of pipeline generation, lead conversion, and sales enablement.

• Proven experience organizing B2B events and webinars end-to-end (not just supporting them

• Working knowledge of HubSpot for lead management, campaign tracking, and reporting

• Experience managing relationships with industry communities, associations, or external partner/stakeholder networks

• Comfort engaging directly with customers and turning those relationships into case studies and proof points

• Comfort operating as a bridge between global and local teams, translating central strategy into regional action

• A growth mindset: comfortable in a scaling organization, willing to build processes where none exist yet

• Hands-on mentality: equally comfortable planning a strategy and stuffing swag bags

• Willingness to travel frequently, including bi-yearly HQ visits and Boston office team events

What We Offer

• Dynamic, growing international team

• Bi-yearly HQ visits in Europe

• Attractive compensation

• Real ownership: you shape how North America event and field marketing is run, including budget and strategy, not just execute a playbook

• Comprehensive benefits: Medical, Dental, Vision, and Short- and Long-Term Disability coverage

• 401(k) with employer matching

• Unlimited Paid Time Off within reason

• Dog-friendly office